"Fyre" & Festival Culture's Power for Brands

Thanks to two new documentaries chronicling its rise and fall, the notorious "Fyre Festival" has returned to the spotlight.

Having trouble viewing this email? Click Here

Ideas    Insights    Custom Reports    Dashboard    Books    Keynotes    Conference

Hey there! Luxe Festival Tents Thanks to two new documentaries chronicling its rise and fall, the notorious "Fyre Festival" has returned to the spotlight. Although both documentaries focus on the many things the Fyre Festival team got wrong, they did get one important thing right: "festival culture" can be channeled into powerful business opportunities. The idea of festival culture has evolved rapidly in recent years, spreading beyond just music events and into industries like food, tech, and everything in between. Festivals are no longer seen as mere entertainment - they represent lifestyles, and aligning your business with these lifestyles can mean winning over entirely new networks of consumers. Brands are taking note. In our Curated Festival insight, we've identified some of the ways that companies are tapping into festival culture with targeted products, pop-up shops, and even luxe accommodations (check out Marriott's Coachella yurts). Read on for more, and stay-tuned for an exciting update about Trend Hunter's own Future Festival next week! Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Jan 15 New York Jan 17 Orlando Jan 24 California Jan 29 Phoenix Feb 04 Orlando Feb 05 Atlanta Feb 06 Illinois Feb 13 Atlanta Feb 26 Florida Mar 18 Cincinnati Mar 19 Florida Mar 20 Atlanta Apr 11 Dublin Apr 16 Maryland Apr 23 Bangkok May 01 Niagara May 09 Kansas City May 13 Seattle May 16 Sydney May 21 New York May 23 Minneapolis May 30 Ecuador Jun 27 Berlin Jul 15 LA Jul 17 Philadelphia Jul 18 Chicago Oct 01 Toronto Consumer Insights Festival Wellness Health and wellness take inspiration from music festivals Implications - Brands focused on health-related products and services are adopting the festival model to create large, festival-like events for consumers to experience. These events tap into the... [More] Curated Festival Businesses create festival-specific items to enhance engagement Implications - Brands are aligning themselves with festival season and its associated "culture" by offering products that directly correlate to such events – whether they're sold... [More] Activated Festival Creative brand activations delight attendees of music festivals Implications - As brands move away from omnichannel presence and aim to cultivate more meaningful interactions with consumers, many are opting to host brand activations at a variety of summer... [More] Hot This Week 1. Off-Grid Living Campers The Lexani Extreme Terrain Camper is Based on a Mercedes-Benz Sprinter 2. Military-Grade Multitool Wallets The M1 Maverick Spec-Ops Edition Wallet is Rugged 3. High-Quality Phone Camera Accessories The Bitplay Snap Case Takes DSLR-Like iPhone Photos 4. Boyhood-Inspired Fashion Campaigns The New Louis Vuitton Campaign Pushes the Boundaries of Fashion 5. Modular Transportation Solution The Conceptual Tesla Pod System Serves Three Different Purposes 6. Playful Pop Culture-Referencing Ads This LEGO Ad Responds to Netflix's Tidying Up with Marie Kondo 7. Stylish Cyclist Breathing Masks The Rare Bird London Pollution Masks Protect Urban Cyclists 8. Liquid Radia Cooling Computers The Mac Evo Can be Customized and Upgraded by the User 9. Samurai-Inspired Fashion Runways This Boris Bidjan Saberi Collection Has Eastern-Informed Motifs Featured Clusters 100 Innovative Food Delivery Services From Zero-Emission Grocery Deliveries to Virtual Food Trucks 30 Self-Serve Retail Innovations From Cashless Cafes to Shoppable Department Store Screens Learn How 500 of the World's Top Innovators Rely on TrendHunter Courses 75 Speeches on Science From Solving Societal Problems to Why Video Games Make You Smarter 15 New Approaches to Advertising From the Element of Play in Advertising to Emotional Branding Marketing 40 American Heritage Brand Initiatives From Beer-Paired Pizza Deliveries to Patriotic Singer Merch 30 Art-Inspired Fashion Activations From Grounded Sneaker Galleries to Cinematic Fashion Campaigns Pop Culture 20 Mickey Mouse Products From Cartoon-Celebrating Cookies to Vintage-Inspired Disney Sneakers 40 Cartoon-Inspired Collections From Celebratory Cartoon Apparel to Cult Anime Sneaker Collections Tech 10 AI-Powered Auto Concepts From Hybrid Printed Speedsters to Supportive Race Car Technologies 35 Autonomous Auto Examples From Autonomous Shapeshifting Cars to Autonomous Flying Car Concepts Art & Design 35 Examples of Narrative Packaging From Literature-Inspired Gin Labels to AR Candy Wrappers 70 Smart Storage Systems From Multi-Purpose Furniture Designs to Compact Student Flat Rentals Eco 50 Off-Grid Cabin Designs From Secluded Recreational Studios to Relaxing Glass Dome Retreats 20 Reusable Travel Mugs From Coffee Ground Takeaway Cups to Contactless Reusable Cups Luxury Fashion-Forward Experimental Dining Events Toronto Fashion Week's 'Style Plate' Fuses Food & Style Luxe Minimalist Kitchen Essentials Snowe's Latest Collection is the Epitome of Refined Quality Fashion 20 Dessert-Inspired Beauty Innovations From Cookie-Drawn Eyebrows to Chocolate-Scented Lipsticks 40 Cartoon-Inspired Beauty Offerings From Feminine Teen Skincare to Fantasy-Inspired Brush Sets Membership-Based Energy Communities Sparkly Cause Bracelets Corporate Transparency Tech Accessories 50 Speeches on Modern Health 18 Speeches on Business and Climate Change 45 Talks About Innovation TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

Copyright (C) TREND HUNTER. All Rights Reserved.
"Trend Hunter" and "Unlocking Cool" are registered trademark of TrendHunter.com.

If you no longer wish to receive our emails, click the link below:
 Unsubscribe

Trend Hunter 26 Soho Street Unit 206 Toronto, Ontario M5T1Z7 Canada