How Brands Are Increasing Accessibility Through Innovation

From specialized products to reimagined shopping experiences, brands across all industries are placing an increased focus on accessibility.

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Hey there! Serene Toy Stores This week, we're shining a spotlight on some of the unique ways that big brands are placing an increased focus on consumer accessibility needs. From the development of specialized new products to the rethinking of in-store experiences, innovative measures are being taken across all industries to foster greater inclusivity. Virtual reality is being tapped to help architects design better spaces for those living with dementia (see Dementia-Focused VR Tools for more), and major chains like Toys R Us are introducing quiet hours to provide stress-free shopping experiences for children and caregivers with autism. When searching for your own innovative idea, you might just find inspiration by looking to the diverse needs of your customers. To learn more about these emerging trends in accessibility, check out our insights on Developmental Accommodation, Accessible Play and Functional Empathy. And for extra inspiration, be sure to download our 2019 Trend Report and to secure your ticket to one of our 11 upcoming Future Festival dates. See you there! Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Jan 15 New York Jan 17 Orlando Jan 24 US Jan 29 Phoenix Feb 04 Orlando Feb 05 Atlanta Feb 06 Illinois Feb 13 Atlanta Feb 26 Florida Mar 18 Cincinnati Mar 19 Florida Mar 20 Atlanta Apr 11 Dublin Apr 23 Bangkok May 01 Niagara May 09 Kansas City May 13 Seattle May 16 Sydney May 21 New York May 23 Minneapolis May 30 Ecuador Jun 27 Berlin Jul 15 LA Jul 17 Philadelphia Jul 18 Chicago Oct 01 Toronto Consumer Insights Accessible Play Game-related products and spaces include individuals with disabilities Implications - Brands associated with gaming and play are aiming to be more inclusive by accommodating the needs of individuals with physical and/or mental disabilities. Opting to become more... [More] Functional Empathy VR teaches empathy to better the customer-provider relationship Implications - Though VR has long been a platform used to enhance empathy for various human experiences, it is now able to transform that empathy beyond simply understanding others, and into... [More] Developmental Accommodation Brands are creating more serene environments for people with autism Implications - It is largely recognized that the man-made world is specifically designed for people without mental and physical disabilities, but some brands are beginning to change this fact. This... [More] Hot This Week 1. Tech-Informed Lightweight Campers Designworks Displays the FUTURELIGHT Camper with The North Face 2. Automated Canine Toilets The 'InuBox' Dog Toilet Lets Furry Friends Relieve Themselves Indoors 3. Precision Skincare Systems The Opté Precision Skincare System Brings Targeted Care to CES 2019 4. Compact Music Festival Bags The Lunchbox is a Secure and Convenient Accessory for Any Festival 5. Breath-Tracking Babywear Nanit Breathing Wear Tracks Respiration, Sleep & Movement Patterns 6. Bizarre Autonomous Car Concepts Mercedes-Benz Debuts Two Brand New Ideas at CES 2019 Las Vegas 7. Fashionable LED Rings iGlam Showcased Smart Ring Jewelry for a Modern World at CES 2019 8. Connected Kettlebells JAXJOX Showcased Its Smart Kettlebell for High-Tech Workouts at CES 2019 9. Smart Feeding Tables 37 Degree Smart Home Unveiled the Smart Baby Dining Table at CES 2019 Featured Clusters 40 Influencer Marketing Innovations From Virtual Fashion Models to Teen-Created Lifestyle ZInes Top 100 Cosmetics Innovations for October From AI Cleansers to Ramen-Inspired Cosmetics Learn How 500 of the World's Top Innovators Rely on TrendHunter Courses 20 Presentations on Capitalism From Pioneering Market Systems to Cyclical Capitalist Concepts 20 Talks on Boosting Confidence From Perfectionism-Driven Fears to Value and Self-Worth Marketing 70 Branded Cookie Desserts From Cookie-Stuffed Waffle Cones to Candy Bar-Infused QSR Pies 18 Low-Tech Interactive Packaging Innovations From Creative Soup Packs to Beauty Advent Calendars Pop Culture 95 Skateboarding Culture Innovations From Fully Skateable Installations to Greyscale Sports Lines 40 Cartoon-Inspired Beauty Offerings From Feminine Teen Skincare to Fantasy-Inspired Brush Sets Tech Top 40 Baby Trends for June From Breast Milk Marketplaces to Minimalist Family Skincare 100 Sustainable 3D-Printing Techniques From 3D-Printed Human Corneas to Reactive Printed Robots Art & Design 20 QSR Design Innovations From Modernist Bakery Interiors to Experiential Ice Cream Shops 50 Intuitive Lighting Innovations From Home-Sanitizing Lamps to Malleable Orientation Illuminators Eco 25 Ocean Plastic Products From Upcycled Marine Plastic Bottles to Eco-Friendly Knit Sneakers 100 Innovative Food Delivery Services From Zero-Emission Grocery Deliveries to Virtual Food Trucks Luxury Sleek Futuristic Footwear Silhouettes The Birkenstocks x Rick Owens Collab is Unconventional 35 See-Through Fashion Designs From Fashionable Holographic Coats to Stylish Transparent Trousers Fashion 40 American Heritage Brand Initiatives From Beer-Paired Pizza Deliveries to Patriotic Singer Merch 50 Futuristic Galactic Fashion Products From Spacesuit-Inspired Jackets to Astrophysicist Ties Poverty-Ending Bags Upcycled Ocean Trash Eyewear Custom Memory Foam Earbuds 35 Speeches on Youth 12 Tips for Increasing Sales 32 Ways to Approach Stress TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. 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