Collaborative Campaigns & An Influential Egg

Having amassed over 10 million followers and 52 million "likes" on a single photo, World_Record_Egg boasts the kind of fanbase most influenc

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Hey there! The Influential Egg If someone asked you about online influencers a few short weeks ago, chances are that the contents of your fridge would be the furthest thing from your mind. Little did we know, however, that a simple egg was about to become Instagram's biggest celebrity. Having amassed over 10 million followers and 52 million "likes" on a single photo, World_Record_Egg boasts the kind of fanbase most influencers could only dream about. By partnering with Hulu and Mental Health America, the beloved account was even able to channel its unlikely fame into a simple yet powerful PSA that aired during Sunday's Super Bowl. Unexpected collaborations can be a great way for brands to reach new audiences or even to increase engagement with existing customers. We explored this phenomenon further in our Co-Campaign insight, which dives into a few of the ways companies are elevating their business through cross-industry partnerships. If you're hungering for more insights like this, I invite you to join us at one of our 10 upcoming Future Festival tour dates! We're running a limited time Buy One, Get One Free promotion until Valentine's Day, so now is the perfect time to get your ticket. I hope to see you there, but in the meantime, enjoy your weekly report! Cheers, Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Jan 24 California Jan 29 Phoenix Feb 04 Orlando Feb 05 Atlanta Feb 06 Illinois Feb 13 Atlanta Feb 26 Florida Mar 18 Cincinnati Mar 19 Florida Mar 20 Atlanta Apr 11 Dublin Apr 16 Maryland Apr 23 Bangkok May 01 Niagara May 09 Kansas City May 13 Seattle May 16 Sydney May 21 New York May 23 Minneapolis May 30 Ecuador Jun 27 Berlin Jul 15 LA Jul 17 Philadelphia Jul 18 Chicago Oct 01 Toronto Consumer Insights Co-Campaign Brands collaborate with each other to offer distinct campaigns Implications - Brands are looking to adjacent or unrelated industries in order to form unique, collaborative pop-up and experiential campaigns for their customers. These joint experiences prove the... [More] Animated Influencer Online influencers and vloggers evolve into digital animations Implications - Online influencers continue to evolve with emerging platforms and forms of content creation, and with that, we're seeing a shift toward more digitally animated personas.  From... [More] Egg Transformed Eggs are being transformed into a variety of different formats Implications - The egg is being transformed into a concept rather than simply a product, with brands using the food item in a variety of new ways that change the banal nature of egg consumption.... [More] Hot This Week 1. Stress-Reducing Pet Food Mats The Hyper Pet LickiMat Keeps Pets Busy for Up to 30 Minutes 2. Autonomous Passenger Drones This Boeing Drone Successfully Completed Its First Flight Test 3. Wireless Earphone Earrings Twitter User Tackles Viral Internet Craze with AirPod Earrings 4. Algorithm-Designed Seating Solutions The Generico Chair Cuts Down on the Need for Structural Heft 5. Functional Artistic Cabinets R & Company Welcomes Sebastian ErraZuriz's Striking Furniture Designs 6. Arty Recreated Photo Campaigns Balmain Channels Janet Jackson Through Cara Delevingne 7. Gluteal Muscle Workout Systems The Booty Pro System Works to Maximize Derrière Exercises 8. Hairstyle-Protecting Hats The 'Hairkules' Hat Blocks Cold and Keeps Warmth in 9. Art Deco Chair Designs Vako Design Launches a Stylish Fuchsia Chair That is Attention-Captivating Featured Clusters Top 80 Life Trends for August From Meditation-Focused Gyms to Menstrual Subscription Services Top 100 Cosmetics Innovations for October From AI Cleansers to Ramen-Inspired Cosmetics Learn How 500 of the World's Top Innovators Rely on TrendHunter Courses 20 Speeches for Youth From Reaching Out to Youth to Pop Culture's Role in Learning 12 Speeches with Unconventional Advice From Dismissing Logic in Business to Life Lessons From Rap Marketing 70 Branded Cookie Desserts From Cookie-Stuffed Waffle Cones to Candy Bar-Infused QSR Pies 14 Delicious Pasta Sauces From Future-Ready Protein-Rich Tomato Sauces to Free-From Pasta Sauces Pop Culture 95 Skateboarding Culture Innovations From Fully Skateable Installations to Greyscale Sports Lines 50 Social Media Engagement Campaigns From Beer-Tweeting Soccer Campaigns to Branded Avatar Outfits Tech 25 Wearable Wellness Patches These Wearable Patches Aid in Tracking, Sleep-Boosting & More 25 Indoor Urban Farming Examples From Accelerated Growth Farming Systems to DIY Produce Kits Art & Design 17 Holographic Design Innovations From Reflective Coffee Bags to Re-Released Statement Sneakers. 50 Off-Grid Cabin Designs From Secluded Recreational Studios to Relaxing Glass Dome Retreats Eco 100 Sustainable 3D-Printing Techniques From 3D-Printed Human Corneas to Reactive Printed Robots 100 Innovative Food Delivery Services From Zero-Emission Grocery Deliveries to Virtual Food Trucks Luxury Exclusive Auto Brand Lounges The BMW Luxury Lounge Offers a Premium Lifestyle Experience Interior Design Fashion Collaborations The H&M x GP & J Baker is a Rich Printed Fashion Collection Fashion 30 Cooling Beauty Products From Cooling Facial Powders to Refrigerated Beauty Boxes 20 Luxe Cannabis Beauty Products From CBD-Infused Toners to Anti-Aging Cannabis Skincare Greening Consultants 25 Fashion-Focused Social Entrepreneurs 21 Athletic Social Innovations Future Festival Valentine's Day Promo 10 Truly Inspired Business Speeches 17 Talks on the Importance of Confidence 17 Presentations on Space TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. 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