Gillette's Viral Ad and Branded Commentary

Whether good or bad, chances are you've heard something about Gillette's viral new ad over the last few days.

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Hey there! Gillette's Campaign Whether good or bad, chances are you've heard something about Gillette's viral new ad over the last few days. While its reviews have been mixed, one thing is for sure - everyone has something to say about the razor brand, and when was the last time that happened? Gillette's campaign is a great example of Branded Commentary, an insight we featured in our 2019 Trend Report. In an effort to connect with their customers, top brands have been using their marketing efforts to join in on social and political conversations. Doing this allows them to meet increasing consumer demands for authentic representation, but it has its risks - the boost in exposure can come with a hefty side of controversy! For more about Branded Commentary and other top trends and insights, check out this week's roundup below. Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Jan 15 New York Jan 17 Orlando Jan 24 California Jan 29 Phoenix Feb 04 Orlando Feb 05 Atlanta Feb 06 Illinois Feb 13 Atlanta Feb 26 Florida Mar 18 Cincinnati Mar 19 Florida Mar 20 Atlanta Apr 11 Dublin Apr 16 Maryland Apr 23 Bangkok May 01 Niagara May 09 Kansas City May 13 Seattle May 16 Sydney May 21 New York May 23 Minneapolis May 30 Ecuador Jun 27 Berlin Jul 15 LA Jul 17 Philadelphia Jul 18 Chicago Oct 01 Toronto Consumer Insights Branded Commentary Brands make bold comments on social issues to take a public stance Implications - No longer choosing to be a bystander, brands are making moves toward bolder, in-your-face marketing tactics that push on topics that are often sensitive or political in nature.... [More] Elevated Masculinity Diverse representations of masculinity hit mainstream platforms Implications - The hard work of academic and social feminist discourse has resulted in the slow rise of masculinity being represented in more diverse forms across mainstream media platforms. This... [More] Multifunctional Beauty Male beauty products offer multiple functions in one item The cosmetic items targeted towards men are increasingly offering multiple functions in one simple product. This shift comes as brands recognize men's desire for cosmetic items, but their... [More] Hot This Week 1. Counter Space-Saving Cookers The 'Ordine' Cooking Hub is Optimized for Small Living Spaces 2. Stylish Stringed Cocoon Chairs Tim Kwok's Lounge Chair Boasts a Steel Frame & a Leather String Net 3. Relative-Inspired Furniture Lines South African Fashion Designer Rich Mnisi Taps Sentimentalism 4. Humorous Social Media-Referencing Campaigns The Instagram Egg Gets a Shout Out in This IKEA Poster 5. Efficient Chain-Free Bicycles The 'NuBike' Reduces Stress on the Rider and Increases Speed 6. Nordic Treetop Cabins These Elegant Cabins Offer a Relaxing Getaway in the Norwegian Woods 7. Ultra-Contemporary House Designs CODA Bespoke Works to Create Two Homes That Compliment Each Other 8. Emissions-Free Leisure Boats This Eco-Friendly Vessel from Vik Boats Has a Silent Operation 9. Minimalist Rectangular Homes 2001 Uses Glass and Concrete for This Compact House in Luxembourg Featured Clusters 100 Sustainable 3D-Printing Techniques From 3D-Printed Human Corneas to Reactive Printed Robots Top 80 Transportation Trends for July From 5G-Connected Trains to VR Plane Cabins Learn How 500 of the World's Top Innovators Rely on TrendHunter Courses 50 Speeches on Modern Health These Health Care Keynote Speeches Examine the System's Evolution 26 Talks About Globalization From Isolation in Social Media to Ideological Approaches to Poverty Marketing 30 Art-Inspired Fashion Activations From Grounded Sneaker Galleries to Cinematic Fashion Campaigns 20 Mickey Mouse Products From Cartoon-Celebrating Cookies to Vintage-Inspired Disney Sneakers Pop Culture 50 Social Media Engagement Campaigns From Beer-Tweeting Soccer Campaigns to Branded Avatar Outfits 95 Food Hybrid Creations From Ice Cream-Stuffed Bagels to Cheesy Macaroni Snack Donuts Tech 35 Examples of Smart Cleaning Products From Hybrid Robotic Vacuums to AI-Powered Window Cleaners 25 Wearable Wellness Patches These Wearable Patches Aid in Tracking, Sleep-Boosting & More Art & Design 25 Tie-Dye Fashion Examples From Unique Tie-Dye Clothing Collections to Luxe Tie-Dye Backpacks 50 Intuitive Lighting Innovations From Home-Sanitizing Lamps to Malleable Orientation Illuminators Eco 37 Architectural Shipping Container Uses From Upcycled Sports Centers to Deliverable Pre-Fab Homes 100 Innovative Food Delivery Services From Zero-Emission Grocery Deliveries to Virtual Food Trucks Luxury Luxurious T-Shirt-Constructed Bags Maison Margiela Unveils the AIDS Collection for SS19 With AIDES Contemporary Elegant Outerwear Lines Templa's Third Capsule is Slick, Sophisticated & Luxurious Fashion Top 100 Cosmetics Products and July From Solid All-Natural Fragrances to Celebrity Body Oils 20 Dessert-Inspired Beauty Innovations From Cookie-Drawn Eyebrows to Chocolate-Scented Lipsticks Wholesale Health Stores 10 Social Businesses for Babies Waste-Converting Toilets 14 Presentations on University 60 Talks About Stress 18 Speeches by Women in Tech TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

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