Affordable Couture + Alternative Indulgence + New Featured PRO Trends!

Greetings Trend Hunters!

Hope everyone is having a great week! This week's featured PRO Trend showcases the opportunity for brands that open up their typically niche markets to other groups. By creating products that are accessible to multiple groups of consumers -- through higher and lower end collaborations -- brands increase their appeal and develop a larger and more loyal clientele.

Our clients use PRO Trends such as Affordable Couture to market and sell to consumers they typically would not.

Cheers!
Jeremy Gutsche, Chief Trend Hunter, http://www.JeremyGutsche.com

PRO Trends
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1. Relational Consumption - As fewer meals are eaten in groups, brands personify food to fill the void
Implications - Food is an inherently personal topic, as it is often consumed in close company, which subsequently engrains emotional connections. This notion of the consumer relationship with food...
http://www.trendhunter.com/protrends/relational-consumption

2. Alternative Indulgence - As foodie culture expands, connoisseurs opt for obscure drinkables
Implications - The rise in social media-obsessed foodies constantly on the lookout for unusual flavor pairings is being supported by a rise in beverages that center around imitating a familiar...
http://www.trendhunter.com/protrends/alternative-indulgence

3. Affordable Couture - Seeking to broaden appeal, designers turn to collaborations to entice consumers
Implications - With high-end fashion often marketed to a very niche and restricted market audience, efforts to expand consumer interest has prompted couture labels to move toward more accessible...
http://www.trendhunter.com/protrends/merging-couture



Hot This Week
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1. 28 Examples of Cute Canine Photography - From Time Warp Dog Photography to Depressed Dog Portraits
http://www.trendhunter.com/slideshow/cute-canine-photography

2. 100 Innovative Shoe Designs - From 3D-Printed High Tops to Self-Healing Living Sneakers
http://www.trendhunter.com/slideshow/innovative-shoe-designs

3. 35 Public Transport Photography Shots - From Human Pile Photography to Subway Snapshots
http://www.trendhunter.com/slideshow/public-transport-photography

4. Symmetrical Face Photography - The Series by Alex John Beck Displays the Same Side of Someone's Face
http://www.trendhunter.com/trends/alex-john-beck

5. Hands-Free Cell Phones - The Nokia FIT Brings Your Cell Phone Directly to Your Finger Tips
http://www.trendhunter.com/trends/handsfree-cell-phone

6. Realistic Cartoon Characters - This Realistic Homer Simpson Drawing is a Shocking Sight to Behold
http://www.trendhunter.com/trends/realistic-cartoon-characters

7. ABSOLUT's Final Reveal - Graphic Novelist Rafael Grampá Co-Creates User-Inspired Film (SPONSORED)
http://www.trendhunter.com/trends/absolut-next-frame-project

8. Bicycle Banana Holders - This Leather Banana Hammock Allows You to Take the Fruit For a Ride
http://www.trendhunter.com/trends/banana-holder

9. Cosmetic Surgery Diaries - MYA Aims to Combat the Stigma Behind Vaser Liposuction
http://www.trendhunter.com/trends/mya-vaser-diaries

10. Extravagant Pet Furniture - The Dogghaus Luxury Dog Beds are Made for Pampered Pets
http://www.trendhunter.com/trends/dogghaus-luxury-dog-beds

11. Uncluttered Open Architecture - The Naked House by Marc Gerritsen Has Open Doors for all to See
http://www.trendhunter.com/trends/the-naked-house

12. 46 Funny Office Pranks - From Goofy Gag Thumb Drives to Office Diversion Dolls
http://www.trendhunter.com/slideshow/funny-office-pranks


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