Selling Sympathy + Artificial Indulgence + New Featured PRO Trends!

Greetings Trend Hunters!

Greetings, subscribers! This week's featured PRO Trend 'Selling Sympathy' zeroes in on the powerful impact feel-good campaigns have on a brand's success. Today's consumers want to feel good about the products and services they purchase, which opens up a window for brands to relate to them on a personal level. Connecting with consumers can be done through campaigns that promote kindness, sharing and graciousness.

Our clients apply the insight from PRO Trends like this one to motivate their teams to connect on a deeper level with consumers, resulting in a memorable and longer lasting experience.

Cheers!
Jeremy Gutsche, Chief Trend Hunter, http://www.JeremyGutsche.com

PRO Trends
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1. Artificial Indulgence - As the American diet fades, consumers turn to calorie-free imitations
Implications - While fast food is a staple for millions of Americans looking for a hot meal, the diet is receiving stronger than ever criticisms by health professionals the world over. As such, low...
http://www.trendhunter.com/protrends/artificial-indulgence

2. Selling Sympathy - Heartfelt sharing campaigns utilize kindness to connect with consumers
Implications - With brands often featuring ads that center around product placement and aesthetic appeal, consumers are looking to more emotionally enticing concepts that allow for a relatable...
http://www.trendhunter.com/protrends/selling-sympathy

3. On-the-Go Lunch - Portability is taken a step further for consumers eating lunch at their desks
Implications - Today's consumer is hard-pressed for time and thus, lunch is often eaten at a desk. Thus a demand for pieces that push portability to new levels can be observed. Making the...
http://www.trendhunter.com/protrends/chaotic-dining



Hot This Week
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1. 100 Bizarre Art Projects - From Provocative Vaginal Knitting to Bird Feces-Produced Artistry
http://www.trendhunter.com/slideshow/bizarre-art-projects

2. Hauntingly Evocative Female Captures - Laura Williams Takes Incredible Photographs
http://www.trendhunter.com/trends/laura-williams

3. Nostalgic Surreal Village Photography - Iveta Vaivode's Tiny Village Photography Series is Mystical
http://www.trendhunter.com/trends/tiny-village-photography

4. Sensually Coupled Editorials - The Numero Russia March 2014 Issue is Covered by Pat Cleveland
http://www.trendhunter.com/trends/numero-russia-march-2014

5. Trapped Pet Photography - The Cats, Dogs and Human Furniture Series Deserves a Good Chuckle
http://www.trendhunter.com/trends/cats-dogs-and-human-furniture

6. Chic Workplace Loungers - The Sumo Lounge Beanbag Chairs are Perfect for the Office and Home
http://www.trendhunter.com/trends/sumo-lounge-beanbag-chairs

7. Into the Wild Photography - Foothills/Mountains by Jaime Beechum Captures the Great Outdoors
http://www.trendhunter.com/trends/foothillsmountains-by-jaime-beechum

8. 81 Steamy Bikini Looks - This List of Spring Break Bikini Looks May Be Perfect for Your Getaway
http://www.trendhunter.com/slideshow/spring-break-bikini

9. Nurturing Body Image Photography - This Thought-Provoking Food Photo Series is Ethereal
http://www.trendhunter.com/trends/food-photo-series

10. Object Collision Portraits - Kaija Straumanis Captures Photos of Hits to the Face
http://www.trendhunter.com/trends/hits-to-the-face

11. Crenulated Cutting Boards - The Pragma Breadboard Has a Corrugated Surface for Catching Crumbs
http://www.trendhunter.com/trends/pragma-breadboard

12. Insanely Slim Motorbikes - The Bandit9 Eve Concept Motorcycle Could be Mistaken for a Bicycle
http://www.trendhunter.com/trends/bandit9-eve-concept-motorcycle


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