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| Greetings, | 
At last week's Future Festival World Summit, we revealed INNOVATION STRATEGY, our new sister brand. The site is a home to our 6,000 innovation interviews & keynotes, plus our innovation tools, including: FuturistU eLearning, our Innovation Assessment and our team keynote videos. ALSO, we launched our Innovation Strategy Awards, based on the best tactics we have learned in all of our interviews so far.
OUR FIRST AWARD WINNERS!
CULTURE OF INNOVATION
WINNER: Brian Coupland - SVP Merchandising, Staples
TACTIC: Give people a a "Written Permission Slip to Fail" so that people can get over the fear of failure
WINNER: Jamie Wideman - Molson Coors
TACTIC: Create a "Failure Playbook" so that we can learn best practices from our mistakes
OPPORTUNITY HUNTING
WINNER: Debbie Amato - Chief, New Idea Office, NASA
TACTIC: Host "Poster Sessions" where people share ideas, like a science fair for adults, to create collisions
WINNER: David Dombrowski - R&D Head of Innovation, Haleon
TACTIC: Enable Passion Projects, but tie them to the North Star, to fill the gap between dreams and day-to-day
ADAPTIVE INNOVATION
WINNER: Lawren Barnett - Global Insights Futurist, Coca-Cola
TACTIC: Battle test ideas using "Extreme Scenarios" and then working back to the more applicable idea
WINNER: Tammy Butterworth - Front End Innovation, PepsiCo
TACTIC: Future test ideas by innovating for 10 years out, then working back, all in a room engaging all 5 senses
INFECTIOUS MESSAGING
WINNER: Bill Hayden, Chief Strategy Officer & EVP, Universal Parks & Resorts
TACTIC: Creating a state of mind for selling ideas in your organization, by remembering boardrooms are full of people who built their careers challenging ideas and showing you what's wrong, so you must proactively address all possible fears.
ABILITY TO CHANGE
WINNER: Vicki Hollub - CEO, Occidental
ACHIEVEMENT: Empower your people and challenge them to save the world. More specifically, for Vicki, this award recognizes her taking the bold leap, spending $1 Billion on a Direct Air Carbon Capture facility to extract pollution from the sky. (an interview from her Future Festival appearance coming soon)
LEARN MORE TACTICS AT: INNOVATION STRATEGY
| | Enjoy! | 
Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com | | | |
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