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Greetings, | Chaos, conflict, crisis, recession, inflation, war and supply chain woes... These realities seem SHOCKING, but they are not surprising, In fact, they are predictable, and if you watched my 2020 or 2021 World Summit keynotes, you would have seen each of those items predicted. So how did I predict these dreadful outcomes? I don't have a crystal ball, but this is exactly what happened after the Spanish Flu, in the Roaring 20s. The "Roaring 20s" sounds like an exciting time, and for many it was. However, overall it was a period of DRAMATIC tensions and polarity. The reason for all the tension is that after every major crisis, people rethink about what is actually important to them. It takes time for these tensions to resolve. Historically, a whole decade! In our modern world, I believe there are 13 key tensions that consumers are now rethinking, in what I would call "The Grand Reprioritization". Brands, innovators and entrepreneurs who study these tensions are more likely to adapt, and more likely to find new opportunity. In our Future Festival World Summit, we will study these tensions, and I will show you how to use Scenario Planning to master how these tensions will reshape your consumer. Want to know more? Join us for Future Festival World Summit. There are 2 DAYS LEFT for early bird tickets. It's also a BLAST. You get to experience and create the future! | | Enjoy! | Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com | | |
Consumer Insights |
| Eco Subscription | Sustainable F&B subscriptions are making eco-friendly consumption simpler | Trend - As consumers look for ways they can live more sustainably, they’re turning to brands that curate eco-friendly subscription boxes for food and beverages. Products in this space include... |
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| | | Subscription Grocer | Grocery subscription services help users access limited or affordable items | Trend - The pandemic fueled online grocery orders, and it made way for an increase in grocery subscription services that consumers can use to have food items delivered to them on a consistent basis.... |
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| | | Wealth Accessibility | Gen X as a whole is more focused on building generational wealth | Trend - As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to... |
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| | | Mindful Entrepreneurship | Brands release programs that help users learn about and build businesses | Trend - Between competitive markets and economic instability, entrepreneurship has become more challenging for the average consumer to take on. Programs that help users learn about and navigate the... |
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| | | Treatment Makeup | Makeup products help treat acne instead of just covering it up | Trend - As makeup products are increasingly being adapted with skincare ingredients, cosmetic brands are now releasing makeup with ingredients that help treat acne while also hiding it. Products in... |
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