Innovative Products for an Unexpected Audience

This week, we're exploring how three top trends are being transformed for a new customer base: our pets.

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Hey there! It's no secret that many people consider their pets to be a part of their family. The pet care industry is currently valued at more than 50 billion dollars in the US alone, and as it continues to grow, innovative brands are looking to trending ideas from other domains to inspire new products and services. This week's featured insights explore how three top trends -- organic food, CBD supplementation, and accessibility-focused products -- are being adapted for an animal audience. Could a trending idea from another industry be applied to your business? Check out this week's trend roundup to get inspired. In-Store Pet Food Kitchens, An Innovative Idea in Pet Care Enjoy! Jeremy Gutsche --> CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: May 30 Ecuador Jun 27 Berlin Jul 14 Las Vegas Jul 15 LA Jul 17 Philadelphia Jul 18 Chicago Jul 24 Miami Jul 30 Denver Aug 01 Bentonville Aug 06 South Africa Sep 16 Anaheim Sep 18 Charlotte Oct 01 Toronto Oct 17 Toronto Oct 24 Hunt Valley Maryland Oct 28 Banff Oct 31 Lisbon Nov 20 Naples Nov 22 Las Vegas Mar 16 '20 Las Vegas Consumer Insights Online Vet Online veterinary services enhance accessibility for pet owners Implications - Digital platforms that allow pet owners to connect to veterinary services are increasingly popular, as hands-on pet care is on the rise among consumers. Though not as thorough as in-... [More] Organic Pet Pets get the luxury treatment with home-made, freshly prepared meals Implications - Showing pets the same amount of care and attention as they would themselves, consumers are turning to freshly made, organic pet food options to help support on-going health. Taking... [More] CBD Petcare CBD is integrated into pet products to provide a natural solution for pet owners Implications - As CBD is becoming a more readily accepted and accessible ingredient to consumers, its ubiquity is leading to its integration to pet products as well. Accepted by many as a viable... [More] Hot This Week 1. Blind Spot-Monitoring E-Bikes The Calamus One Ultra-Drive E-Bike Offers 50 Miles of Riding Range 2. All-in-One Modular Camping Tents The RhinoWolf 2.0 Tent Has a Built-in Mattress and More 3. Simplified Athletic Training Devices The moba Ab Roller Wheel Supports Over 80 Different Exercises 4. Moped-Style Electric Scooters The Bird Cruiser Has a Range of 50 Miles on a Single Charge 5. Holographic Canvas Jackets Sies Marjan's Iridescent Coat Boasts a Luxuriously Layered Look 6. Reduced Packaging Grocery Stores Waitrose is Trialling a Packaging-Free Products in the UK 7. Sensory Beauty Pop-Ups The O by Nars is a "Sensorial Playground" That Celebrates the Brand's Blush 8. Gooey Action Figure Toys 'Heroes of Goo Jit Zu' Combines Action Figures and Compound Play 9. Seam-Free Folding Wallets The 'Fold' Wallet from Lemur Design Arrives Flat-Packed Featured Clusters 50 Keto Diet Products From Healthy Egg White Wraps to Butter-Infused Coffee Creamers 25 Indoor Urban Farming Examples From Accelerated Growth Farming Systems to DIY Produce Kits Learn How 500 of the World's Top Innovators Rely on TrendHunter Courses 14 Talks About Mentoring From Revolutionary Workplace Ideals to Becoming a Career Champion 25 Speeches on the Importance of Competition From Kinship in Business to Healthy Competition Marketing 35 Examples of Narrative Packaging From Literature-Inspired Gin Labels to AR Candy Wrappers 30 Food Pop-Up Experiences From Branded Bowl-Shaped Haircuts to Artistic Health Pop-Ups Pop Culture 17 Food-Inspired Sneakers From Sustainable Burger-Themed Sneakers to Grape-Tonal Sneaker Colorways 13 Empowering Ad Campaigns From Empowering Sporty Commercials to Viral Sex Toy Ads Tech 25 Wearable Wellness Patches These Wearable Patches Aid in Tracking, Sleep-Boosting & More 15 Immersive Museum Experiences From Extensive AR Art Offerings to VR Museum Exhibitions Art & Design 40 Retail Concept Designs From Illusory Retail Shops to Serene Retail Experiences 35 Unique Dining Experiences From Nostalgic Lunchbox Diners to Mountaintop Luxury Pop-Ups Eco 15 Leather Alternatives From Amazonian Fish Skin Fabrics to Cost-Effective Biodegradable Leather 18 Whole-Body Skincare Products From All-Over Hydrating Mists to Anti-Aging Dry Body Oils Luxury Luxe Floral-Camouflage Jackets Valentino Introduces a Colorful Outerwear Piece for SS19 Lavish Fashion Editorial Shoots This Gucci Photoshoot Subscribes to the Label's Growing Ethos Fashion 30 Gen-Z Beauty Innovations From Expressive Gen-Z Cosmetics to Disney K-Beauty Collaborations 30 Art-Inspired Fashion Activations From Grounded Sneaker Galleries to Cinematic Fashion Campaigns Community-Empowering Comic Book Covers Compassion-Oriented Retailers Canvas Beer Carriers TREND HUNTER (www.trendhunter.com) is the world's largest trend-spotting and consumer insights firm. 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