Get to Know the 9 Micro-Generations at Future Festival

When we talk about generational trends, we typically think about four major groups. What if I told you Trend Hunter has identified nine?

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Hey there! When we talk about generational trends, we typically think about four major groups: Boomers, Gen X, Millennials, and Gen Z. What if I told you that Trend Hunter has identified nine? Our micro-generation framework provides an in-depth look at the generational differences influencing consumers today. It's also at the core of one of the insight-packed presentations at Future Festival, our immersive innovation conference series. If you're looking to accelerate your innovation strategy, Future Festival is the place for you. Tomorrow is the last day to get Super Early Bird tickets for our stops in Los Angeles, Philadelphia and Chicago, so visit our website to get yours today and save $500. Enjoy your weekly trend roundup, and see you at Future Festival! Get your Future Festival ticket today and save $500 Cheers, Jeremy Gutsche --> CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: May 21 New York May 23 Minneapolis May 30 Ecuador Jun 27 Berlin Jul 14 Las Vegas Jul 15 LA Jul 17 Philadelphia Jul 18 Chicago Jul 24 Miami Jul 30 Denver Aug 01 Bentonville Aug 06 South Africa Sep 16 Anaheim Sep 18 Charlotte Oct 01 Toronto Oct 17 Toronto Oct 28 Banff Oct 31 Lisbon Nov 20 Naples Nov 22 Las Vegas Mar 16 '20 Las Vegas Consumer Insights Subversive Beauty Hyper-imperfect imagery indulges in the challenging, irreverent side of beauty Implications - Progressive creative pursuits that present a more complex, hyper-imperfect view to the worlds of fashion and beauty are delighting consumers desiring a certain rawness that explores... [More] Post-Influencer Authenticity Instagram marketing evolves with subversive, unmanufactured content Implications - As consumer expectations regarding branded content evolve, smart brands and tastemakers are endeavoring new, more authentic ways to maintain a presence on Instagram with a specific... [More] Ritual Sanitation Brands offer sanitation devices for consumers' daily rituals Implications - With consumers increasingly concerned with sanitary practices, particularly in urban areas, brands are inserting sanitation devices into various aspects of their daily rituals–... [More] Medicinal Kombucha Kombucha boasting apothecary-style branding emphasizes healthful values Implications - Taking cues from the worlds of health and beauty, a number of new kombucha brands are choosing to emphasize the medicinal properties of the drink with apothecary-style bottle designs... [More] Kombucha Whimsy New kombucha brands take packaging cues from the world of craft beer Implications - As new kombucha brands continue to emerge at a rampant pace, many are taking branding inspiration from the adjacent world of craft beer with whimsical, art-driven bottle designs. This... [More] Hot This Week 1. Giant Boulder Homes Amey Kandalgaonkar's Design Exudes Chic and Experimental Modernism 2. Pocket-Sized Aerial Photography Drones The 'AIR PIX' Captures Stunning Images Using a 12MP Lens 3. Waterproof Hemp Sneakers DopeKicks are 100% Vegan, Eco-Friendly Hemp Shoes with Cork Insoles 4. Gallery-Style Retail Interiors The Valextra Store Enjoys a Chic & Industrial Design by John Pawson 5. Expedition-Approved Geodesic Tents The North Face Geodome 4 Tent Offers Enough Space for Four 6. Insulating Camper Sleeping Pads The Kammok Pongo Sleeping Pad Evenly Distributes Weight 7. Easy Access Travel Bags The ATLAS Travel Bag Allows Travelers to Quickly Move Through Security 8. Dual-Purpose Whiteboard Tables Moving Walls Debuts a Modular Table Whose Top Can Be Hung 9. LED Motorcycle Helmets The Sotera Helmet by Joe Doucet Features an LED Lightbar for Safety Featured Clusters 44 Colorful Pride Products From Pride-Celebrating Designer Purses to Fuzzy Pride Slides 20 Stimulating Facial Massage Tools From Luxurious Face-Sculpting Tools to Quartz Face Rollers Learn How 500 of the World's Top Innovators Rely on TrendHunter Marketing 18 Luxury Fragrance Innovations From Bespoke Fragrance Pop-Ups to Unisex Anti-Stress Perfumes 30 Art-Inspired Fashion Activations From Grounded Sneaker Galleries to Cinematic Fashion Campaigns Pop Culture 17 Food-Inspired Sneakers From Sustainable Burger-Themed Sneakers to Grape-Tonal Sneaker Colorways 13 Empowering Ad Campaigns From Empowering Sporty Commercials to Viral Sex Toy Ads Tech 25 Indoor Urban Farming Examples From Accelerated Growth Farming Systems to DIY Produce Kits 20 Senior Health Aids From Tech-Infused Eyewear to Medicine-Inspired Meals Art & Design 15 Artistic Retail Activations From Arty Miniature In-Store Exhibitions to Artful In-Store Pop-Ups 12 Creative Publication Ideas From Inclusive Sci-Fi Fashion Zines to Teen-Created Zine Communities Eco 20 Luxe Cannabis Beauty Products From CBD-Infused Toners to Anti-Aging Cannabis Skincare 35 Innovative Housing Concepts From Peak-Like Mixed-Use Complexes to 3D-Printed Concrete Houses Luxury Personified Brand Avatars The 3D Virtual Fashion Avatar 'Daisy' Helps Consumers Connect with YOOX Incredibly Luxurious Shop Interiors Archiee Outfits En's Store with Chic and Luxe Brass Accents Fashion 25 Metallic Fashion Innovations From Holographic Shopper Totes to Reactive Silver Apparel 30 Psychedelic Beauty Innovations From Conceptual Makeup Artist Accounts to Multicolored Lash Sets TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and consumer insights firm. We use our global community of millions, extensive trend database, in-house AI and skilled team of Researchers and Futurists to unearth opportunities, ignite innovation, and create the future. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

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