Trend Report + Ideas from our work helping NASA prototype the Journey to Mars!

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Greetings ! Learn Jeremy's Innovation Workshops at Future Festival (NOTE: Your Weekly Trend Report is below, but I wanted to share some innovation insights from NASA :) ) This week I had the chance to help NASA prototype the Journey to Mars. On one hand, NASA's space quest is epic like an inspiring movie, but behind the scenes, they are a team that has to face and conquer the same innovation challenges that the rest of us do. How do you build alignment, fostering a culture of innovation, move on from past success, overcome the complacency of success, get support for your work and ultimately, get Better and Faster? LIFE OR DEATH - To help NASA think about getting to the red planet, I prepped with space commander Chris Hadfield who explained that the innovation Journey to Mars is kind of like sitting with the Wright Brothers to talk about crossing the ocean. If you try to go to the moon, it takes 3 days and if you make a mistake, your ship will drift back to Earth. But if you decide to head for Mars, you have 12 minutes of launch to maybe abort, and after that you are space bound for 6 months and hopefully you are going in the right direction. IMPORTANCE OF FOCUS - The dream and vision all seem possible, but there's still a couple decades of scientific discovery that you'd have to plan for. And that requires organizational alignment. For example, some at NASA think we should race to Mars just to plant a flag. Others want to retrieve a whole lot of space rocks for analysis. And others want to send "Noah's Ark." Any of these choices would require a couple decades of prep, but it is too easy to put the choice off to keep working on whatever you're doing now. PROTOTYPING - In my workshops, my specialty is helping companies change when change is hard through scenarios and rapid prototyping. For NASA, if you put yourself in their shoes, they are working on something that seems fun, but it is also life or death when you put people in a space ship, and there's certainly a lot of public pressure. So to sort through the best ideas, you need to involve a lot of people in the process of figuring out the future. For example, you might have something you really want to do, but someone thinks we should do something else, someone else is concerned about a dozen things, and someone else is not convinced of the current mission so they just keep doing what they did before. If you really want to learn how to prototype, you should come to our FUTURE FESTIVAL, but in the mean time, here are a couple thoughts on extracting the best ideas from a group discussion: 1. EXPAND INVOLVEMENT - You need to involve a lot of people to get buy-in and extract the best ideas, and the best ideas happen when you have diversity of thought (not just gender/age/race, but also introversion/extroversion and different learning styles) 2. BUILD SCENARIOS - You need to make it real. Create multiple scenarios that help people to understand what the future could look like under different conditions. 3. FILTER AND FOCUS - After you get a lot of concerns out, you need to filter down to just a few areas of focus. You cannot solve all the world's problems and you need alignment to win. I like to compartmentalize brainstorming so that instead of just solving your giant problem, you figure out the most important levers of change, and then you get incredibly detailed on each lever. 4. STRUCTURE YOUR IDEATION - I could go on and on about this one, but people are generally horrible at brainstorming, so if you want to get the best ideas from people, regardless of their tenure, seniority, role, age, introversion vs. extroversion, then you need to create a system for discussion that extracts ideas from everyone. So set your rules for your brainstorming discussions, and feel free to change them around for each meeting. 5. SEPARATELY PURSUE TACTICAL OUTCOMES - You want people to dream big, but end your innovation meetings with a separate round of tactical outcomes (short and long term) that you can execute. You want to make sure you have tangible output always so that each brainstorm has a purpose. I've spent my life working on reinvention with a couple hundred brands, CEOs and even a dozen billionaires, so this is my favorite topic and I don't really share enough of it in these newsletters (although you can learn more in my books: Exploiting Chaos and Better and Faster). So hopefully the above sparks some ideas that could help you with your next projects. AUGUST 31 HOTEL DEADLINE - If you are like this stuff, get excited for Future Festival and book soon because the rooms are booking up and there is an August 31 Deadline for the room discounts. :) Enjoy! Jeremy Gutsche Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com PRO Trends Influencer Expertise Social media influencers are consulted for their cultural know-how Implications - Recognized for their influence, bloggers and social media personalities have become a staple in many brands’ campaign and marketing efforts. Taking things one step further, many... [More] Check-In 2.0 Hotels adopt easier check-in systems for consumer allure Implications - In an effort to compete with the peer-to-peer economy and the sharing of accommodations, hotels are trying to make the travel process as seamless as possible for guests. Noting that... [More] Ephemeral Sharing Consumers choose temporary solutions over password protection Implications - The ephemeral nature of emerging social media is especially attractive to consumers, not only because of shortened attention spans, but also because the temporary exchange of... [More] Smartphone Surveillance Mobile devices are updated with increased security to ease consumer fears Implications - Consumers’ increasing concern about the security of their information has ushered in a new era of the smartphone. No longer content with relying on apps and programs for privacy,... [More] Targeted Gifting Consumers opt for digital gifting to ensure receiver satisfaction Implications - No longer content with taking a shot in the dark when it comes to gift-giving, consumers are relying on apps and websites that leverage social sharing and big data to find the perfect... [More] Hot This Week 38 Creative Brand Activations From Bike-Powered Outdoor Cinemas to Enchanting Garden Pop-Ups 50 Compact Housing Units From Solar-Powered Micro Homes to Super Slender Houses 52 Interactive Outdoor Ads From Beer-Dispensing Billboards to Bus Shelter Jazz Clubs 40 Inspirational Illustrations These Uplifting Drawings Remind You to Keep Your Head Up 72 Re-Imagined Animated Characters From Distorted 90s Cartoons to Dinosaur Disney Princesses 45 Modern Aquarium Designs From 3D-Printed Fish Tanks to Living Desktop Ecosystems 7. 85 Innovative Phone Cases 8. 68 Examples of Beacon Technology 9. 37 Disney Awareness Campaigns 10. 16 Pop-Up Bar Concepts 11. 57 Fiery Food Products 12. 23 Slip-On Sneakers 13. 30 Futuristic Luxury Homes 14. 40 Unique Cake Designs Featured Clusters 45 Kitchen Storage Solutions From Sculptural Produce Pods to Tangled Pan Hangers Top 100 Pop Culture Trends in August From Maternal Disney Princesses to Art History Barbie Dolls 30 Party Photography Series From Hazy Party Editorials to Boat Party Photography Top 100 Life Trends in August From Urban Home Garden Kits to Fatherhood Vow Campaigns Courses 15 Speeches on Building Skills From Business Street Skills to Seduction as a Skill 20 Benefits of Video Games These Gaming Speeches Demonstrate the Hobby's Unlikely Advantages 42 Graduation Speeches From Steve Jobs to Bill Gates 10 Presentations on Critical Thinking From Lucky Life Lessons to Effective Problem Solving Marketing 30 Daring Marketing Experiments From Hypnotic Furniture Stunts to Mind-Controlled Car Promos 30 Creative Resume Examples From Wine Bottle Resumes to Spy-Themed CVs 25 Student Marketing Innovations From Girl-Empowering Viral Videos to Collegiate Clothing Catalogs Top 85 Retail Concepts in June From No-Wait Coffee Shops to Shopper-Guiding Supermarkets Pop Culture 100 Graphic Pop Culture Tees From Emoji Tee Apparel to Mistaken Heartthrob Tees 20 Unique Theater Concepts From Bike-In Indie Screenings to Floating Movie Showings 45 Protective Head Gear Products From Haute Couture Football Helmets to Concealed Head Protection 44 Cartoon-Themed Desserts From Anime Monster Cookies to Spooky Kitty Cake Pops Tech 25 Adorable Alien Products From Despicably Cute Colors to Extravagant Alien Accessories 33 Innovative Canopy Designs From Technicolor Floral Canopies to Origami Playground Canopies 100 Decorative Plant Holders From Recycled Bottle Water Planters to Charming Shoe Planters 15 Innovative Big Data Startups From Collaborative Data Tools to Business Insights Apps Art & Design 48 Innovative Mobile Homes From Rustic Trailer Residences to Mobile Log Cabins 18 DIY Bathroom Products From Natural Shaving Lathers to Lemony DIY Wipes 19 Creative Croissant Hybrids From Turkey Meal Pastries to Gourmet Hot Dog Recipes Top 65 Architecture Ideas in June From Hidden Hillside Houses to Oil Tanker Villages Eco 26 Modern Neckties From Wooden Bow Ties to Edgy Neck Adornments 28 Environmental Photography Series From Chinese Pollution Pictures to Haunting Nature Shoots 62 Urban Placemaking Initiatives From City Accessibility Projects to Therapeutic Public Art Top 90 Eco Innovations in June From Mishappen Produce Discounts to Plantable Condolence Cards Luxury Top 35 Luxury Products in March From Customizable Floating Homes to Discrete Diamond Timepieces 30 Quirky Themed Hotels From Whimsical Disney Resorts to Artist-Designed Suites 25 Gourmet Fast Food Innovations From Chorizo Caviar Pizzas to Fois Gras Street Meat Lunches Top 35 Luxury Products in April From Opulent Maternal Fashion to Invitation-Only Arts Associations Fashion 15 Zodiac-Inspired Fashions From Gilded Zodiac Necklaces to Dainty Astrological Shoes 42 Examples of Asian Packaging From Balanced Yin-Yang Bottles to Cutesy Cosmetic Cases 40 Irresistible Skincare Products From Age-Defying Lasers to Champagne Face Masks 86 Bike Add-On Accessories From Collapsible Bike Helmets to Snack-Themed Bike Bells Events Future Festival Workshops, Keynotes and Trend Safaris The Detroit Digital Summit (SPONSORED) The Digital Marketing Innovation Summit (SPONSORED) 50 Fair Trade Fashion Features Matt Keller, Founder of 1for1 Water (INTERVIEW) Charity-Donating Home Brokerages Merging Progressive Cultures Care Ecosystems for New Mothers Cold-Pressed Insights 30 Lectures on Social Movements 10 Alternate Forms of Currency 55 Speeches on the Future TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. 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