Thursday, 6 August 2015

Key topics in our 2016 Trend Research + Future Festival (1 week left for early-birds)

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Greetings !

I wanted to give you a sense of the critical themes we'll be diving into as we approach 2016. We'll be diving into these topics in both our upcoming 2016 Trend Report AND our Future Festival (Sept 30 - Oct 2). NOTE: There's just 1 week left for early bird discounts. More HERE.

#1: The 3 Critical Sub-Segments of Millennials
It's time for innovators to stop addressing millennials as one homogeneous group when they range from being young adults just out of school to parents with babies. After creating several hundred custom reports on millennials, we can assure you that your millennial-focused innovation will be spectacularly more effective if you better understand new drivers and motivations of the THREE sub-groups of millennials (and some bonus content on Gen Z.)

#2: Marketing Strategy and Retail / Brand Experience
We are experiencing history's highest rate of change, particularly in the world of marketing strategy and retail / brand experience. We'll deep dive 6 need-to-know opportunities with case studies of the early adopters who are rocking at these opportunities.

#3: Extreme Personalization (+ Tech-Enabled Maker Culture)
In an increasingly personalized world, there are specific ways that technology (and maker culture) is enabling a personalized revolution. We've preached this topic for a few years now, but this year, we'll dive more into the impact of how maker culture is democratizing competition, creating a real threat (or opportunity?) to large brands in design, food, fashion and lifestyle.

#4: Creating Cultural Connection
As brands and marketers have begun catching up in terms of social media, there are significant opportunities regarding cultural connection. In a blend of trend and innovation content, we will dive deeper into 4 key opportunities related to marketing, brand and cultural innovation

Stay tuned for research on these topics, or see you at Future Festival to dive really deep with tactical examples and innovation workshops related to the above content.

Enjoy!

Jeremy Gutsche Twitter Trends Facebook Facebook
Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com


PRO Trends
Media Feminization
Communications outlets customize content according to female audiences
Implications - New forms of communications are customizing content based on issues, needs and interests specific to women. On top of addressing a powerful, unique and dynamic audience base, this... [More]
Gaming Realism
Virtual reality systems and concepts focus on lifelike elements for devout clients
Implications - Popular gaming culture is becoming all the more realistic with lifelike adaptations and applications. True to life representations of technology point to the power of gamers who,... [More]
Ideogram Artwork
Modern creative expressions borrows from the pop cultural prevalence of emojis
Implications - It’s nearly impossible to avoid emojis online, and now modern creatives are adding to the prevalence of ideograms with artwork incorporating pop cultural images and symbols.... [More]

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