Weekly Hot Trends + How to Predict Patterns of Opportunity

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Greetings ! MUST SEE: Two-Minute Book Trailer! With 3 weeks to our big launch of Better And Faster, I bring you another nugget of innovation advice: Too often, people make the mistake of trying to emulate their competitor or to tweak their own approach to be a bigger and better version of what they are already doing. There's a more clever way to find opportunity based on patterns. A big innovation is like a splash in water. That splash creates ripples of opportunity. For example, let's take Facebook way back in 2007. At the time, it had roughly 50,000,000 fans. That's a lot, but it didn't stop big players like Google from thinking they could still take on the social network. However, it doesn't matter how hard they tried, they could never quite rival Facebook. Having said that, way back in 2008, you could study Facebook's splash and determine several areas of breakthrough opportunity. Let's break it down: Facebook was: 1) a place for FRIENDS; 2) a place to ARCHIVE their photos; 3) a place to share their EVERYDAY life. Just one pattern of opportunity would be to look for the DIVERGENT ideas; the opposite. 1) If Facebook is just for FRIENDS, something has to be 'not' just for friends. That ended up being Twitter. 2) If Facebook is a place to ARCHIVE photos, something needs to be less-permanent, for all those kids out there who don't want all their photos permanently archived. Years later, that gap would be filled by SnapChat, a $4 billion company half a decade later. 3) If Facebook is a place for people to share their EVERYDAY life, people will start to overshare everything, including bland quality mobile phone photos. That's going to ruin the art of photography, and something will need to bring it back. Enter Instagram, a billion dollar acquisition, years later. Those are just a few examples, but even back in 2008, one could have predicted dozens of opportunities just by examining the patterns of opportunity that would result from Facebook. After studying 250,000 ideas, using our audience of 100,000,000 people like a giant focus group, we've had a chance to identify six high level patterns: Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each one has all sorts of complexity and sub-patterns that you can learn when you pull the trigger and GET BETTER AND FASTER, the Amazon.com #1 new release in Research and Indiegogo #1 Business Book. Enjoy! Jeremy Gutsche Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com PRO Trends Motorized Collectible Figurines and dolls are adapted with remote control features for enticement Implications - No longer reserved for rugged, outdoor toys, remote control features are popping up among typically laid-back collectibles as a means to enhance engagement. Realizing the need for... [More] Sustainable Celebration Holiday products go green as consumers seek out sustainable participation Implications - As a desire for sustainable living grows in momentum, things like holiday celebrations and seasonal goods are seeing an eco-friendly overhaul. Seeking to maintain the essence of... [More] Playful Chore Making household chores fun, parents turn to playful cleaning products Implications - Delegating household chores can be challenging, particularly with kids, which is why parents are turning to playful cleaning tactics to encourage involvement. Using adolescent... [More] Hot This Week Top 35 Photography Ideas in February From 3D Selfie Scanners to Branded Picture Booths Top 100 Marketing Concepts in February From Hipster Logo Generators to Pop Art Packaging Top 90 Business Trends in February From Viral News Services to Retail Beacon Platforms Top 100 Modern Trends in February From Abstract Decoration Displays to Organic Printed Objects Top 100 Mobile Products in February From Educational Encryption Apps to Messenger SIM Cards Top 100 Tech Trends in February From Gamified Spin Classes to Interactive In-Store Displays 7. Top 100 Branding Ideas in Febraury 8. Top 70 Furniture Trends in February 9. Top 50 Art Photography Trends in February 10. Top 100 Fashion Photography Ideas in February 11. Top 100 Auto Trends in February 12. Top 75 Unique Trends in February 13. Top 100 Fashion Trends in February 14. Top 100 Lifestyle Trends in February Featured Clusters 100 Vending Machine Innovations From Twitter-Activated Soda Dispensers to VR Vending Concepts 30 Kitchen Storage Ideas From Door-in-Door Refrigerators to Secreted Sculleries 28 Examples of Affordable Wearable Tech From Cheap Camera Drones to Inexpensive Augmented Reality 20 Gifts for Moneymakers Flash Wealth, Cash and Coins with These Money Gift Ideas Courses 35 Keynotes on the Science of Ideas From Letting Ideas Flourish to How to Spot a Good Idea 15 Solutions for Effective Time Management These Productivity Speeches Offer Unusual Tips 18 Customer-Focused Business Strategies From Consumer-Based Authority to Exclusivity in Sales 15 Keynotes on Modern Networking From the Efficiency of Micro Communication to Maximizing Networks Marketing 75 Quirky Cardboard Designs From Creative Corrugated Chairs to Eco-Conscious Taxidermy 28 Online Marketing Games From App-Connected Commercials to Shoppable Dress-Up Games 75 Examples of Fall Fashion for Men From Retro Sophistication Catalogs to Moody American Lookbooks 48 Examples of Health Drink Marketing From Amazonian Beverage Ads to Delectable Juicery Branding Pop Culture 25 Gifts for Kanye West Fans These Kanye West Gifts Include Collectible Kicks and Custom Fashions 15 Funny Wedding Finds From Cheeky Bridal Cutlery to Matching Engagement Photos 66 Roller Coaster Creations From DIY Backyard Amusement Parks to Zero-Gravity Roller Coasters 43 Examples of Casual Fall Fashion From Lazy Morning Lookbooks to Luxe Comfort Apparel Tech 100 Gifts for the Comic Book Fan From Suave Superhero Neckties to Geeky Wine Bottles 28 Examples of Innovative Music Streaming From Portable Web Radios to Curated Streaming Services 37 Fun Flying Toys From Miniature Smartphone-Enabled Helicopters to Paper Plane-Spewing Guns 18 Examples of Multi-Sensory Technology From Odor-Emitting Televisions to Morphing Mobile Phones Art & Design 51 Creative Gift Wrapping Ideas From DIY Glitter Gift Wrap to Banded Giftwrap Bows 50 DIY Festival Accessories From DIY Fringe Kimonos to Repurposed Paper Crowns 56 Back to School Lunch Bags From Anti-Theft Lunch Bags to DIY Notebook Lunch Bags 15 Tea Drinker DIY Projects From Artistic Mug Crafts to Tea Bag Advent Calendars Eco 42 Innovative Folding Bikes From Chainless Folding Bikes to Collapsible Electric Cycles 40 Eclectic Water Bottle Designs From Pocket Shower Devices to Deceptively Fishy Water Bottles 100 Gifts for the Gardener From Accessible Gardening Packets to Indoor Terrarium Designs 15 Gift Ideas for Cyclists From Multipurpose Bike Shelves to LED Spoke Lights Luxury 50 Luxury Items for Pets From Extravagant Pet Furniture to Luxury Pet Vacations 27 Examples of Luxe Headphones From Whiskey Barrel Headphones to $30,000 Diamond Headphones 100 Innovative Coffee Makers From App-Controlled Coffee Machines to Compact Coffee Machines 20 First Class Flying Innovations From Luxury Airplane Suites to Luxe Airline Accomodations Fashion 40 Simplistic Card Wallets From Basic Natural Billfolds to Paper-Thin Eco Wallets 100 Gifts For Your Sister From Colorful Cartoony Phones to Deceptive Cosmetic Lighters 100 Last Minute Gift Ideas for Her From Celeb Romance Accessories to Cult Film Earrings 100 Luxe Vogue Japan Features From Opulent Market Editorials to Woodland Couture Portraits Subsidized Community Restaurants Mark Hillen, Co-Author of Social Enterprise Unraveled (INTERVIEW) Sustainable Sound Systems Leveraging Social Media Unconventional Marketing Tactics Interacting With Your Viewers 25 Speeches on Maintaining Positivity 16 Innovative City Design Ideas 25 Data Presentations TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

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