Social Rebranding + Haute Health + New Featured PRO Trends!

Greetings Trend Hunters!

This week's featured PRO Trend, Social Rebranding, is a sub-segment of some our research in lifestyle and food. As companies grow in size, so too does their marketing approaches, often resulting in campaigns that feel overly exaggerated and hard to relate to. Seeking to acquire more of a genuine appeal that often falls in line with smaller, start-up retailers, big name brands are turning to social media platforms to engage with consumers on a more interactive, and personal level. Utilizing sites such as Twitter and Facebook allows conglomerates to engage with buyers on a more conversational level, bringing an air of humor and approachability to more corporate enterprises.

My favorite example of Social Rebranding is the recently launched Snapchat account by McDonald's.

Cheers!
Jeremy Gutsche, Chief Trend Hunter, http://www.JeremyGutsche.com

PRO Trends
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1. Augmented Philanthropy - Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to...
http://www.trendhunter.com/protrends/augmented-philanthropy

2. Social Rebranding - Big brands turn to niche networking to create a more genuine overall appeal
Implications - As companies grow in size, so too does their marketing approaches, often resulting in campaigns that feel overly exaggerated and hard to relate to. Seeking to acquire more of a...
http://www.trendhunter.com/protrends/social-rebranding

3. Digital Prevention - Tech solutions stop consumers from having to suffer through minor health issues
Implications - Digital solutions are going to aid the modern consumer in the future for an experience that's more in-line with their digital lifestyle, convenient and offers a surplus of...
http://www.trendhunter.com/protrends/ailment-avoidance



Hot This Week
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1. 37 Items for Outdoor Survival - From Snake-Inspired Survival Kits to DIY Cement Shelters
http://www.trendhunter.com/slideshow/outdoor-survival

2. Intelligent Home Heating Devices - Win Your Own Honeywell Wi-Fi Smart Thermostat
http://www.trendhunter.com/trends/honeywell-wifi-smart-thermostat

3. Luxuriously Branded Groceries - Paddy Mergui Imagines Luxury Brands Sold as Grocery Art
http://www.trendhunter.com/trends/grocery-art

4. In-Shell Egg Scramblers - The KitchenGoose Makes Eggs in an Unconventional Way
http://www.trendhunter.com/trends/kitchengoose

5. Rubber Tread-Marked Animals - Tire Alligators by Eric Langert are Strangely Realistic
http://www.trendhunter.com/trends/tire-alligators

6. Anti-Loneliness Cafes - Stuffed Animals in 'Moomin Cafe' Never Let You Dine Alone
http://www.trendhunter.com/trends/moomin-cafe

7. Terrifying Online Drowning Simulators - Sortie En Mer Promotes the Use of Lifejackets Through Fear
http://www.trendhunter.com/trends/sortie-en-mer

8. Beach Bombshell Campaigns - Hailey Clauson Stars in the Beach Bunny Swimwear Summer 2014 Campaign
http://www.trendhunter.com/trends/beach-bunny-swimwear-summer

9. 55 Domestic Abuse Awareness Ads - From Female-Empowering Street Art to Domestic Violence Detectors
http://www.trendhunter.com/slideshow/domestic-abuse

10. Portable Compact Homes - This Creative Home on Wheels is the Perfect Solution for Smaller Spaces
http://www.trendhunter.com/trends/smaller-spaces

11. Quirky Animated Furniture - This Quirky Furniture Set Has Incredibly Strange and Animated Properties
http://www.trendhunter.com/trends/quirky-furniture-set

12. Making Life Less Complicated - At Volvo, Every Design Starts With People (SPONSORED)
http://www.trendhunter.com/trends/volvo-designs-for-people


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