Tuesday 29 April 2014

Social Rebranding + Haute Health + New Featured PRO Trends!

Greetings Trend Hunters!

This week's featured PRO Trend, Social Rebranding, is a sub-segment of some our research in lifestyle and food. As companies grow in size, so too does their marketing approaches, often resulting in campaigns that feel overly exaggerated and hard to relate to. Seeking to acquire more of a genuine appeal that often falls in line with smaller, start-up retailers, big name brands are turning to social media platforms to engage with consumers on a more interactive, and personal level. Utilizing sites such as Twitter and Facebook allows conglomerates to engage with buyers on a more conversational level, bringing an air of humor and approachability to more corporate enterprises.

My favorite example of Social Rebranding is the recently launched Snapchat account by McDonald's.

Cheers!
Jeremy Gutsche, Chief Trend Hunter, http://www.JeremyGutsche.com

PRO Trends
===========
1. Augmented Philanthropy - Activists turn to surreal forms of marketing to convey urgency
Implications - Charities are moving towards marketing approaches that invade the space of consumers to force them to pay attention. Utilizing Photoshop and the materials of the surrounding area to...
http://www.trendhunter.com/protrends/augmented-philanthropy

2. Social Rebranding - Big brands turn to niche networking to create a more genuine overall appeal
Implications - As companies grow in size, so too does their marketing approaches, often resulting in campaigns that feel overly exaggerated and hard to relate to. Seeking to acquire more of a...
http://www.trendhunter.com/protrends/social-rebranding

3. Digital Prevention - Tech solutions stop consumers from having to suffer through minor health issues
Implications - Digital solutions are going to aid the modern consumer in the future for an experience that's more in-line with their digital lifestyle, convenient and offers a surplus of...
http://www.trendhunter.com/protrends/ailment-avoidance



Hot This Week
=============
1. 37 Items for Outdoor Survival - From Snake-Inspired Survival Kits to DIY Cement Shelters
http://www.trendhunter.com/slideshow/outdoor-survival

2. Intelligent Home Heating Devices - Win Your Own Honeywell Wi-Fi Smart Thermostat
http://www.trendhunter.com/trends/honeywell-wifi-smart-thermostat

3. Luxuriously Branded Groceries - Paddy Mergui Imagines Luxury Brands Sold as Grocery Art
http://www.trendhunter.com/trends/grocery-art

4. In-Shell Egg Scramblers - The KitchenGoose Makes Eggs in an Unconventional Way
http://www.trendhunter.com/trends/kitchengoose

5. Rubber Tread-Marked Animals - Tire Alligators by Eric Langert are Strangely Realistic
http://www.trendhunter.com/trends/tire-alligators

6. Anti-Loneliness Cafes - Stuffed Animals in 'Moomin Cafe' Never Let You Dine Alone
http://www.trendhunter.com/trends/moomin-cafe

7. Terrifying Online Drowning Simulators - Sortie En Mer Promotes the Use of Lifejackets Through Fear
http://www.trendhunter.com/trends/sortie-en-mer

8. Beach Bombshell Campaigns - Hailey Clauson Stars in the Beach Bunny Swimwear Summer 2014 Campaign
http://www.trendhunter.com/trends/beach-bunny-swimwear-summer

9. 55 Domestic Abuse Awareness Ads - From Female-Empowering Street Art to Domestic Violence Detectors
http://www.trendhunter.com/slideshow/domestic-abuse

10. Portable Compact Homes - This Creative Home on Wheels is the Perfect Solution for Smaller Spaces
http://www.trendhunter.com/trends/smaller-spaces

11. Quirky Animated Furniture - This Quirky Furniture Set Has Incredibly Strange and Animated Properties
http://www.trendhunter.com/trends/quirky-furniture-set

12. Making Life Less Complicated - At Volvo, Every Design Starts With People (SPONSORED)
http://www.trendhunter.com/trends/volvo-designs-for-people


TrendHunter.com (www.TrendHunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Copyright (C) TRENDHUNTER.COM. All Rights Reserved.

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Trend Hunter | TrendHunter.com/Contact | Toronto | Ontario | M5J2Y6 | Canada

Tuesday 22 April 2014

Precise Purchase + Simplified Caffeine + New Featured PRO Trends!

Greetings Trend Hunters!

This week's PRO Trend is Precise Purchase, a sub-segment of some of our research in tech. Catering to a Generation X inclination to spend precisely and with thought, a variety of search engines, apps and crowdsourced innovations are adapting the shopping experience to be ultra-convenient and tailor it to individual budgets or schedules. Being able to set strict price points and stick to them, consumers are satisfied by the ability to find what they want in less time and at better prices, but which speaks to a distinct shift away from physical shops. The ability to shop at will while still having rigid standards satisfied reinforces the 9 to 5 lifestyle to the delight of generations urging for schedule accommodation.

My favorite example of Precise Purchase is a delivery service called 'Parcel' that tailors its delivery times based on the schedules of those who ordered something.

Cheers!
Jeremy Gutsche, Chief Trend Hunter, http://www.JeremyGutsche.com

PRO Trends
===========
1. Adolescent Capture - Parents turn to photography to add cultural diversity to youthful engagement
Implications - While technological devices provide convenient sources of entertainment for kids, the indoor usage of gadgets often halts youths from experiencing more diverse, outdoor endeavors....
http://www.trendhunter.com/protrends/adolescent-capture

2. Simplified Caffeine - Seeking to de-techify the kitchen, consumers go for powerless coffee brewing
Implications - While the number of smart solutions for the kitchen is rising each day, consumers are opting for simplified ways to brew coffee that enhance both the chore and the taste. Ritualistic...
http://www.trendhunter.com/protrends/nostalgic-brew

3. Precise Purchase - Consumers opt for hyper-efficient ways to purchase products on and offline
Implications - Catering to a Generation X inclination to spend precisely and with thought, a variety of search engines, apps and crowdsourced innovations are adapting the shopping experience to be...
http://www.trendhunter.com/protrends/precise-purchase



Hot This Week
=============
1. Endless Summer Photography - Travel by Magdalena Wosinska is a Series for Dreamers and Adventurists
http://www.trendhunter.com/trends/travel-by-magdalena-wosinska

2. Gender-Swapped CartoCharacters - Deviantartist Sakimi Chan Creates Gender-Swapped Disney Characters
http://www.trendhunter.com/trends/gender-swapped-disney

3. Coffee Drinker Personality Charts - Ryoko Iwata's Chart Describes Coffee Drinkers' Personalities
http://www.trendhunter.com/trends/coffee-drinkers

4. The Selfies Seen 'Round the World - Trend Hunter Enters the Alcatel ONETOUCH Unexpected Casting Call
http://www.trendhunter.com/trends/alcatel-onetouch-unexpected-casting

5. Life-Enhancing Tees - Life is good Apparel Brings You Skill and Success
http://www.trendhunter.com/trends/life-is-good-tee-shirts

6. Useless Everyday Object Art - The Uncomfortable Project is Fun, Crafty and Probing
http://www.trendhunter.com/trends/everyday-objects-art

7. Asianic Protest Editorials - 'SHUT DOWN' by Tom Potisit and Marty Angsakul Highlights Social Issues
http://www.trendhunter.com/trends/Shut-Down-by-Tom-Potisit

8. Invisible Bookshelf Designs - Umbra's Invisible Bookshelf Mounts Create a Fascinating Illusion
http://www.trendhunter.com/trends/invisible-bookshelf

9. 47 Lazy Pet Loungers - From Bridge-Like Pet Loungers to Deluxe Dog-Sized Beds
http://www.trendhunter.com/slideshow/lazy-pet-loungers

10. Grown-Ups Play, Kids Win! - Support Capital One® Race for Kids on May 31st
http://www.trendhunter.com/trends/capital-one-race-for-kids

11. Tidy Minimalist Tech Desks - The 01 Desk by Artifox is a Stunning Tech Desk for All Your Devices
http://www.trendhunter.com/trends/tech-desk

12. Guest of Honor Epic Exits - Memorable Exits Worthy of a Guest of Honor (SPONSORED)
http://www.trendhunter.com/slideshow/guest-of-honor-epic-exits


TrendHunter.com (www.TrendHunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Copyright (C) TRENDHUNTER.COM. All Rights Reserved.

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Trend Hunter | TrendHunter.com/Contact | Toronto | Ontario | M5J2Y6 | Canada

Tuesday 15 April 2014

Convenient Customization + Economical Play + New Featured PRO Trends!

Greetings Trend Hunters!

This week's PRO Trend is Convenient Customization, a sub-segment of some of our pop-up shop research. Appealing to the consumer with a packed schedule, pop-up shops and stores within stores are evolving to offer customized products as opposed to strictly set or seasonal varieties. Everything from custom clothing and meals allow busy consumers access to goods that used to require additional effort to obtain.

My favorite examples of Convenient Customization include a pop-up custom suit store within a store at Indochino and a pop-up custom t-shirt shop.

Cheers!
Jeremy Gutsche, Chief Trend Hunter, http://www.JeremyGutsche.com

PRO Trends
===========
1. Economical Play - A desire for cost-effective rewards prompts more customized gifts for kids
Implications - As demand for materialistic rewards increases, the cost of satisfying such demands can be overwhelming, prompting parents to look for cost-effective alternatives. Seeking substitute...
http://www.trendhunter.com/protrends/economical-play

2. Convenient Customization - Pop-up shops & events evolve with custom services for fast-paced lives
Implications - Appealing to the consumer with a packed schedule, pop-up shops and stores within stores are evolving to offer customized products as opposed to strictly set or seasonal varieties....
http://www.trendhunter.com/protrends/convenient-customization

3. Modernized Infancy - A need to maintain overall aesthetics prompts more minimalist infant decor
Implications - With newborns requiring an overwhelming amount of preparation and at-home adjustments, personal tastes are often sacrificed to accommodate the chaos. Looking to provide children with...
http://www.trendhunter.com/protrends/modernized-infancy



Hot This Week
=============
1. Ethereal Long Exposure Photography - Darren Moore Captures Otherworldly Landscapes
http://www.trendhunter.com/trends/darren-moore

2. Comically Reversed Album Covers - 'Harvezt' Illustrates the Back Side of Famous Album Covers
http://www.trendhunter.com/trends/famous-album-covers

3. Tranquil Animated Scene Illustrations - These Rebecca Mock Illustrations are Tranquil and Soothing
http://www.trendhunter.com/trends/rebecca-mock

4. Gothic Hipster Mask Collections - The Grifters SS 2014 Collection is a Mask-Filled Affair
http://www.trendhunter.com/trends/the-grifters-ss-2014

5. Hairy Armpit Photo Series - The 'Natural Beauty' Photo Series Celebrates Women with Underarm Hair
http://www.trendhunter.com/trends/underarm-hair

6. Raw Crafted Branding Identities - The Branding Ideas and Solutions for This Company are Spot-On
http://www.trendhunter.com/trends/branding-ideas-and-solutions

7. Apprehensive Adulthood Paintings - Tristan Pigott Speaks to the Challenges of Identity Formation
http://www.trendhunter.com/trends/tristan-pigott

8. Superhero Pin-Up Illustrations - Ant Lucia Illustrated Pin-Up Versions of Female Superheroes
http://www.trendhunter.com/trends/pinup-illustrations

9. Poignantly Raw Motherhood Photography - Mother by Elinor Carucci Delivers an Uncensored Account
http://www.trendhunter.com/trends/mother-by-elinor-carucci

10. Miami Supermom Editorials - The Glamour US May 2014 Proves Motherhood Doesn't Need to Slow You Down
http://www.trendhunter.com/trends/glamour-us-may-2014

11. Futuristic Beach Houses - The Iniala Beach House in Phuket Exudes a Shell-Shape
http://www.trendhunter.com/trends/iniala-beach-house

12. Hippie-Chic Lookbooks - The Love & Lemon Spring 2014 Collection is Vibrant and Sultry
http://www.trendhunter.com/trends/love-lemon-spring


TrendHunter.com (www.TrendHunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Copyright (C) TRENDHUNTER.COM. All Rights Reserved.

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Trend Hunter | TrendHunter.com/Contact | Toronto | Ontario | M5J2Y6 | Canada

Tuesday 8 April 2014

Simulated Scenery + Responsive Retail + New Featured PRO Trends!

Greetings Trend Hunters!

Simulated Scenery -- this week's featured PRO Trend -- shows how consumers are looking to get back in touch with nature and experience natural connections. Environmental aspects of a product or a service are becoming more and more synonymous with modern and contemporary concepts.

This PRO Trend is one of many our clients use to discover new ways they can appeal to consumers looking to stay connected with nature while maintaining a certain degree of sophistication and convenience.

Cheers!
Jeremy Gutsche, Chief Trend Hunter, http://www.JeremyGutsche.com

PRO Trends
===========
1. Driving Detection - As demand for autonomous vehicles increases, brands respond with detection tech
Implications - As the notion of autonomous driving inches closer to reality, brands are easing consumers into the concept with advanced detection technology that decreases the need for driver...
http://www.trendhunter.com/protrends/driving-detection

2. Responsive Retail - Beacon technology is creating a more interactive, streamlined retail experience
Implications - Beacon technology, a responsive innovation creeping its way into the mainstream, is changing the possibilities and capabilities of retail. Able to automate and even customize the...
http://www.trendhunter.com/protrends/responsive-retail

3. Simulated Scenery - Longing for a natural connection, consumers turn to landscape-like decals
Implications - As living quarters continue to shrink and more people move to urban metropolises, modern consumers are utilizing faux nature decals to revamp small spaces into ones that look and feel...
http://www.trendhunter.com/protrends/simulated-scenery



Hot This Week
=============
1. Emotional Break-Up Photography - This Jordan Tiberio Photo Series Captures the End of a Relationship
http://www.trendhunter.com/trends/jordan-tiberio

2. 58 Futuristic Apartments - From Sharply Angular Apartments to Private Garden Apartments
http://www.trendhunter.com/slideshow/futuristic-apartments

3. Deceptive 3D Tattoos - The Lippo Tattoo Studio's Realistic Work Will Make People Gasp
http://www.trendhunter.com/trends/lippo-tattoo

4. Minimalist Italian Chalets - This Cozy Mountain Cabin Keeps You Safe as You Enjoy the Last of Winter
http://www.trendhunter.com/trends/mountain-cabin

5. Pop Culture Workout Routines - Neila Rey Designed These Fictitious Celebrity Workout Routines
http://www.trendhunter.com/trends/celebrity-workout-routines

6. 10 Bold Bachelor Pads - From Exotic Bachelor Pads to White Washed Lofts
http://www.trendhunter.com/slideshow/bachelor-pads

7. Folding Fusion Bikes - Experience the YikeBike Fusion for a Foldable Electric Journey
http://www.trendhunter.com/trends/fusion-bikes

8. Gender Swapped Prom Dates - Switch by JJ Levine Takes Awkward School Dance Photos to Next Level
http://www.trendhunter.com/trends/switch-by-jj-levine

9. 25 Lavish Backpack Designs - From Minimalist Leather Knapsacks to Suave School Satchels
http://www.trendhunter.com/slideshow/lavish-backpack

10. Social Media-Integrated Paintings - Nastya Ptichek Reimagines Paintings with Social Networking
http://www.trendhunter.com/trends/integrated-paintings

11. Rattle-Free Mountain Bikes - The Battleaxe Mountain Bike Has Separated Chains for Reduced Rattling
http://www.trendhunter.com/trends/battleaxe-mountain-bike

12. Manipulated Stuntman Photography - Robert Jahns' Alters Pictures to Look Like Stuntman Photography
http://www.trendhunter.com/trends/stuntman-photography


TrendHunter.com (www.TrendHunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Copyright (C) TRENDHUNTER.COM. All Rights Reserved.

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Trend Hunter | TrendHunter.com/Contact | Toronto | Ontario | M5J2Y6 | Canada

Tuesday 1 April 2014

Eco-nomical + Familial Setting + New Featured PRO Trends!

Greetings Trend Hunters!

Hope everyone is having a great week! Today's featured PRO Trend, Eco-nomical, demonstrates how brands are being more inclusive by offering products typically associated with a higher price tag to middle class consumers. In doing so, brands develop a better reputation in comparison to competitors, while also giving consumers the option to participate in the trendy movement of green living.

Our clients use PRO Trends like these to discover ways they can break into new markets and enhance their overall appeal as a brand.

Cheers!
Jeremy Gutsche, Chief Trend Hunter, http://www.JeremyGutsche.com

PRO Trends
===========
1. Sophisticating Brew - As Gen Y strives to seem more sophisticated, so to does their drink of choice
Implications - As members of Generation Y slowly enter adult age, they begin to feel the pressure of having to let go of old habits normally associated with adolescence. Unlike other youth...
http://www.trendhunter.com/protrends/sophisticating-brew

2. Familial Selling - As families become more disconnected, brands respond with kin-based branding
Implications - As the family home becomes increasingly digitalized, the disconnection between members of a household is creating a generation that lacks the same familial relationships of years past....
http://www.trendhunter.com/protrends/familial-selling

3. Eco-nomical - Previously expensive eco alternatives get an affordable overhaul for the masses
Implications - Eco alternatives are often associated with a higher price tag, but a variety of companies are expanding green offerings into the mass market with designs that are priced to suit any...
http://www.trendhunter.com/protrends/economical



Hot This Week
=============
1. 55 Tree Houses for Adults - From Transparent Tree Abodes to Arboreal Tropical Villas
http://www.trendhunter.com/slideshow/houses-for-adults

2. 3D Printed Skulls - Dr. Bon Verweij Successfully Implanted a Tech-Made Cranium in the Netherlands
http://www.trendhunter.com/trends/3d-printed-skull

3. Surreal-Surrounding Tattoo Photography - Tiny Tattoos by Austin Tott Boast Matching Environments
http://www.trendhunter.com/trends/tiny-tattoos-by-austin-tott

4. 65 Examples of Compact Architecture - From Cozy Blocked Abodes to Mini Mountainside Shelters
http://www.trendhunter.com/slideshow/compact-architecture

5. Swapped Social Media Logos - Fabio Di Corleto Illustrated Popular Web Brands with Swapped Logos
http://www.trendhunter.com/trends/swapped-logos

6. 30 Examples of Futuristic Toilets - From Water-Recycling Toilets to Tuck-Away Toilets
http://www.trendhunter.com/slideshow/futuristic-toilets

7. Blob-Like Water Container - The Ooho Water Bottle is an Edible Alternative to Plastic Versions
http://www.trendhunter.com/trends/ooho-water-bottle

8. Darkly Angelic Wedding Rings - Etsy's DesignMasters Makes Striking Black Wedding Rings
http://www.trendhunter.com/trends/black-wedding-rings

9. 25 Bold Bike Accessories - From Cyclist Cup Clasps to Winter Bike Tire Attachments
http://www.trendhunter.com/slideshow/tire-attachments

10. Retro Aluminum Shades - Aluminium Adds a Modern Twist to the Classic Ray-Ban Clubmaster Sunglasses
http://www.trendhunter.com/trends/rayban-clubmaster

11. Bridge-Like Pet Loungers - CatastrophiCreations' Pet Hammock is Made for Rest After a Big Climb
http://www.trendhunter.com/trends/pet-hammock

12. Industrial Penthouse Bachelor Pads - This Penthouse Designed by Jane Kim Creates a Rural, Urban Feel
http://www.trendhunter.com/trends/penthouse-bachelor-pad


TrendHunter.com (www.TrendHunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Copyright (C) TRENDHUNTER.COM. All Rights Reserved.

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Trend Hunter | TrendHunter.com/Contact | Toronto | Ontario | M5J2Y6 | Canada