Thursday, 3 July 2014

Regional Branding, Immersive Entertainment + top trends in July!

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Greetings !

I wanted to wish everyone an early Happy 4th of July! In celebration of the holiday, this week's featured PRO Trend, Regional Branding, is a sub-segment of our research in festive and cultural food. Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but actually participate in traditions native to these areas, this approach is an effective strategy that provides a sense of familiarity to new consumers.

My favorite examples of Regional Branding is the limited-edition Day of the Dead packaging by Corona. Hope everyone has a great long weekend!

Enjoy!

Jeremy Gutsche Twitter Trends Facebook Facebook
Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com


PRO Trends
Regional Branding
Brands use tradition-inspired products to bond with foreign markets
Implications - Global companies are using special edition products, created to celebrate regional holidays, to connect with new markets. Helping push the idea that brands not only support but... [More]
Immersive Entertainment
Cinema utilizes multi-sensory technologies to further mimic reality
Implications - Things like interactivity, 4D viewing and augmented reality are making their way from theme parks to movie theatres. As online streaming and illegal pirating of movies continues to... [More]
Pit Stop Luxury
Airports with an air of elegance communicate prestige
Implications - Frequent travel is an activity that communicates prestige; in an attempt to imbue the entire travel process with a feel of status, airports are receiving luxurious updates. This... [More]

Top In July

Top 100 Pop Culture
Top 100 Marketing
Top 100 Lifestyle
Top 100 Fashion
Top 55 Business
Top 100 Design
Top 45 Luxury
Top 90 Unique
Top 100 Tech
Top 70 Eco


Hot This Week

Top 100 Marketing Trends in June

From Artisan Seafood Branding to Fashionable Frozen Treats

Top 90 Unique Trends in June

From Japanese Male Face Slimmers to Insect Protein Powder

Top 70 Business Trends in June

From Shared Washer Subscriptions to Cyclist-Focused Cafes

Top 100 Design Trends in June

From Botanical 3D Art to Upright Walking Cycles

Top 100 Tech Trends in June

From Surround Sound Earbuds to Laser-Guiding Mirrors

Top 100 Lifestyle Trends in June

From Transparent Tennis Tables to Geometric Canine Accessories

7. Top 100 Fashion Trends in June



8. Top 100 Pop Culture Trends in June



9. Top 30 Luxury Trends in June



10. 100 Street Art Mural Innovations



11. Top 100 Eco Trends in June



12. 25 Manual Home Appliances



13. 55 Bonfire Necessities



14. 15 Bold Playground Innovations



Featured Clusters

53 Weird Family Portraits

From Photoshopped Family Portraits to Awkward Family Photography


100 Oddly Enhanced Bicycles

From Water-Treading Bicycles to Multitasking Flying Bicycles


22 Examples of Fun Food Coloring

From Pastel Egg Dishes to Multi-Colored Linguine


Top 100 Design Trends in 2013

From DIY Cement Sound Blocks to Adult Fold-Up Bunk Beds





Courses

22 LGBT-Themed Speeches

Celebrate World Pride Toronto with These Inspiring Videos and Talks


10 Speeches on the Global Economy

From Corporate Addiction to Risk


33 Speeches on Motivation

From Achieving Failure to Stretching Goals Further


55 Innovative Design Keynote Speeches

From Electric Building Blocks to Seven Principles of Design





Marketing

22 Paper-Based Home Decors

From Festive Fruity Paper Decorations to DIY Paper Produce Projects


21 Artistic Graffiti Ads

From Stop-Motion Graffiti Ads to Glam Graffiti Lookbooks


40 Unconventional Prom Looks

From Disney Princess Frocks to Intergalactic Fashions


24 Examples of Baked Goods Packaging

From Chalky Print Bakery Branding to Hand-Stitched Bread Bags


Pop Culture

75 Bold Business Cards

From Pop Culture Business Acumens to Laser-Cut Designs


33 Comical Computer Decals

From Tongue-Pulling Laptop Decals to Gangsta Fairytale Stickers


46 Pop Culture LEGO Recreations

From LEGO TV Show Sets to Nostalgic Sitcom Figurines


80 Supernatural Humanimal Compostitions

From Humanimal Headgear to a Humanimal Nude Spread


Tech

70 3D-Printed Products

From Topographical 3D Sculptures to 3D-Printed Kayaks


31 Robotic Toys for Kids

From Vocabulary-Building Robots to Fluffy Robotic Toys


23 Powerful Gaming Mice

From Hybrid Computer Gamepads to Customizable Gaming Peripherals


30 Google Street View Adaptions

From South Pole Street Views to Time-Elapsing Collages


Art & Design

35 Examples of Transparent Architecture

From Wintry Glass Houses to Transparent Brick Homes


37 Items for Outdoor Survival

From Snake-Inspired Survival Kits to DIY Cement Shelters


16 Oddly Tattooed Objects

From Tattooed Timber Chairs to Tattooed Bottle Branding


32 Monstrous Tributes to Godzilla

From Miniature Monster Necklaces to Drug Dealer Monster Mashups


Eco

12 Examples of Egg Shell Art

Let's Crack Open the Easter Countdown 2014


80 Bizarre Flower Pots

From Pop Can Plant Holders to Life-Pumping Vases


44 Cardboard Home Decor Finds

From Saddle-Like Lighting to Cut Out Cardboard Lamps


100 Examples of Sustainable Architecture

From Towering Green Residences to Portable Solar Hubs


Luxury

40 Opulent Versace Finds

From Celebratory World Cup Collaborations to Affordable Luxury Lines


90 Celebrity-Endorsed Products

These Celebrity-Endorsed Items Put Presence to Product


44 Outrageously Radical Fashion Shows

From Shrub-Inspired Headpieces to Faceless Models


9 Unexpected Chanel-Branded Innovations

From Luxury Sporting Goods to Fierce Fashionable Segways


Fashion

Top 100 Design Trends in May

From Skeletal Plant Holders to Whimsical Pastel Decor


70 Ravishing Red Carpet Looks

Get Ready for the 2014 Oscar Awards with These Gorgeous Styles


31 Examples of Stylish Senior Photography

From Age-Defying Fashionistas to Aged Style Captures


Top 100 Print Trends in 2013

From Retro Motel Fashion Ads to Stunning Celebratory Magazine Covers





62 Fashion-Focused Social Businesses


10 'Business Fights Poverty' Innovations


Menstrual Rap Battles (UPDATE)








10 Keynotes Exploring Creative Careers


15 Digital Retail Keynotes


12 Tips for Increasing Sales



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