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Greetings, | Over the last year, we've been in a deep state of crisis that will have a long lasting impact on all of us. Interestingly, we know from history that this experience will also cause a period of chaos and opportunity. The renaissance period emerged from the bubonic plague, the roaring 20s emerged from the Spanish flu. Put simply, once we emerge, we will try to make up for lost time. Consumers and businesses alike will be more willing to try new products and services, shifting their needs, trying new things, and living a different life than we lived in 2019.l With that said, this week, I would like to re-introduce you to my a 30 minute keynote of mine on Chaos and Opportunity This will teach you a few of the tactics to navigate chaos, based on my books Exploiting Chaos and Create The Future. In the next week or so, I will take this a bit further by gifting you an all-new version of our 2021 Trend Report. The V2 will be an exciting look at all of the new opportunities that have been popping up. If you would like to get custom research for your brand, on all of the new opportunities popping up, then make sure to Schedule a VIP call with our team: SCHEDULE A CALL | VIDEO: Post-Pandemic Chaos, Innovation & Opportunity | Enjoy! | Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com | | |
Consumer Insights |
| Pollution Protection | Sunscreen brands also add claims of protection from pollution | Trend - Sunscreen brands simply protecting users’ skin from harmful UV rays is no longer enough for some customers, and brands in this industry are adapting with additional claims of pollution-... |
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| | | Seaweed Mask | Seaweed is used as a prominent ingredient in skincare masks | Trend - Seaweed, known for being an antoxidant-rich ingredient, is now being used as a primary ingredient in skincare masks. This sustainable ingredient helps enhance the health and appearance of... |
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| | | Low-ABV Aperitif | Alcohol brands are increasingly offering low-alcohol aperitifs | Trend - Brands in the alcohol industry are increasingly with low-ABV products, and this is now extending to traditional aperitif beverages. These low-alcohol beverages are meant to appeal most to... |
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| | | Predictive Allergy | Apps help people with allergies predict, track and treat their symptoms | Trend - Allergy apps are increasingly popular, and offer users easier ways to predict when their symptoms will flare up based on seasonal changes, and help people prepare for those symptoms in... |
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| | | Cosmetic Electrolyte | Skincare brands infuse electrolytes into their products | Trend - Skincare brands are touting the electrolyte ingredients in their products as a way to boost their appeal. Electrolytes, typically known for their ability to hydrate the body from the inside-... |
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