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Greetings, | Keynote Video - Watch Now As we emerge from the pandemic, we will enter a period of chaos and opportunity, where consumers are trying new things and behaving differently than in the pandemic, and differently than BEFORE the pandemic. Put differently, this is when the deck gets reshuffled and when the market leaders change. Want to win? This can be your moment of career-defining legacy. Two resources for you: 1. KEYNOTE VIDEO: INNOVATE THROUGH CHAOS, CRISIS & RECESSION (34 minutes) - From luxury ice cream to business magazines, learn how seemingly unintuitive companies have thrived in these times of chaos and changing consumer needs. Based on my books Exploiting Chaos & Create The Future, this half hour video explores the rules and patterns of CHAOS, with a few tactics and workshop frameworks to help you uncover opportunity. It's great timing to watch this now, and it serves as a nice intro to what we'll explore in the Future Festivals. Note in the festivals, I will use the intro framework, but the keynote will be different: WATCH HERE 2. FUTURE FESTIVAL VIRTUAL - JOIN 30,000 FREE - THIS WEDNESDAY & NEXT WEEK. Register today, and invite your colleagues: - Future Festival Retail & Marketing - THIS WEDNESDAY March 17 - FF Media & Entertainment - March 22 - FF CPG & Food - March 24 - FF International - April 13 - FF World Summit - Sept 21-23 - FF "In Real Life / Roaring 20s Edition" - New York / LA / Chicago / Minneapolis / Atlanta / Toronto = 2022 Q1 - Dates coming soon! | Enjoy! | Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com | | |
Consumer Insights |
| Drive-In Culinary | Drive-in culinary experiences are popular amidst pandemic restrictions | Trend - Food brands are offering consumers distinct and safe experiences by centering dining into drive-in formats. These dining experiences are being experimented with by everything from fast food... |
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| | | Destigmatized Incontinence | Brands are aiming to destigmatize urinary incontinence | Trend - Brands in the personal hygiene space are honing in on urinary incontinence, and are trying to destigmatize what can be a tender subject for many who experience it. Everything from refined... |
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| | | Minimalist Performance | Activewear takes inspiration from minimalist fashion aesthetics | Trend - Brands that specialize in sportswear are increasingly blending function with minimalist designs. Blending activewear with fashion-forward designs come as comfort-based sportswear maintains... |
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| | | Collagen Smoothie | Brands offer collagen-infused smoothies in-store | Trend - Retailers and brands in the CPG space are offering bottled or freshly made smoothies that are infused with collagen. These products promote everything from joint health to skin-enhancement... |
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| | | Climate Prefab | Prefabricated homes are being designed with climate and natural disasters in mind | Trend - Prefab residences are now being designed to account for the consequences of climate change and natural disasters, with everything from designs that accommodate flooding to those that are... |
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