How Brands are Celebrating Pride in 2020

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Pexel's Diversity-Focused Search Update Hey there! Every year, tens of thousands of people come together all over the world to celebrate Pride. Unfortunately, many of this year's traditional Pride events are unable to take place due to COVID-19, but that hasn't brought the festivities to a halt. Technology has allowed some events to shift online, and many brands have found innovative ways to show their support for the LGBTQ+ community. We've highlighted a few of our favorite examples below. 1. Virtual Pride Events - Bubly is Launching a Virtual Pride Parade on Both TikTok and Instagram 2. Helping Vulnerable Youth in the Pandemic - misterb&b's CEO Tells us How His Company Aids the LGBTQ+ Community 3. Diversity-Focused Search Updates - Pexels Updated Its Search Algorithm to Increase LGBTQ+ Visibility 4. LGBTQ+ Support Initiatives - The Better Skin Co. is Matching Customer Donations in June 5. Village-Supporting Drag Shows - This Virtual Drag Show Raises Funds for Toronto's LGBTQ+ Community For more examples, head over to our site. When you're done, be sure to register HERE for my next free webinar, Adaptive Innovation on June 30th! I'll be sharing how to manage innovation like a stock portfolio using a repeatable 5-step process, and you won't want to miss it. Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Jun 15Salt Lake City Jun 16 Jun 22Barcelona Jun 24London Jul 13New York Jul 15Arkansas Jul 21Los Angeles Sep 15Toronto Oct 05San Antonio Oct 27Miami Feb 26 '21Maui May 05 '21Las Vegas May 18 '21Huntington Beach Jun 09 '21Kansas City Jul 13 '21Minneapolis Consumer Insights Interactive Crime Brands are launching true crime experiences with immersive elements Trend - As the true crime genre has grown in popularity over the last couple of years, stories have been adapted in different formats—from TV shows to podcasts. Now, creators are looking to... [More] DIY Entertainment Brands are launching platforms that allow consumers to build movies and games Trend - Developers are debuting creative experiences that allow consumers to build their own movies, stop-motion animations, games, and more. In doing so, brands are able to better engage... [More] Family Time Redefined Spending time with loved ones is prioritized during and post-pandemic Trend - During the pandemic, consumers are either quarantined with their families and loved ones, or quarantined without them and seeking ways to connect with them. The former group reports... [More] Purpose Perfume Perfume brands support causes with their products Trend - Taking notes from other industries that do that same, perfume brands are increasingly supporting causes that are important to consumers. These include everything from environment-supporting... [More] STEM Sports Programmable sports toys allow children to learn and practice STEM skills Trend - In order to get children interested in STEM, brands are creating programmable toys that are themed around sports. These products come in different forms and include connected toy soccer... [More] Hot Ideas 1. Intelligent Toe Ring Trackers The Conceptual 'Mettis Rings' Capture Health Data and More 2. Transparent Dining Barriers Penguin Eat Shabu Boasts Safety Measures During Restaurant Reopening 3. Social Distancing Headwear Burger King's Crown-Shaped Social Distance Hats Keep People Apart 4. 3D-printed floating house Eco-friendly home, 3D-printed on a pontoon 5. Ice-Crushing Portable Blenders The OYeet GoPower 1,000W Portable Blender is Powerful 6. Water-Powered Battery Packs The HydraCell Power Cube Recharges Devices Using Salt Water 7. Elegant Micro-Cabin Trailers The 'Base Cabin' Has a Well-Appointed, A-Frame Design 8. AI-Powered Cordless Hairdryers The 'AER' Cordless Blow Dryer Has a High-Performance Design 9. 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