Tuesday, 13 August 2019

How Cutting-Edge Businesses are Reinventing Sleep

The average person spends one-third of their life asleep, but getting a good night's rest can be hard. These innovations are here to help.
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Hey there!

Despite the fact that the average person spends about one-third of their lifetime asleep, getting a good night's rest can feel like an uphill battle. Fortunately, the importance of sleep has received greater emphasis in recent years, and a number of disruptive businesses are taking aim at common issues like snoring, insomnia and back pain in innovative ways.

This week's featured insights -- Seamless Sleep, Functional Sleep, and Sleepy Confection -- showcase three areas of sleep that are receiving cutting-edge enhancements. Check them out below, and enjoy your weekly trend roundup!

Cheers,

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Consumer Insights
Seamless Sleep
Items that alleviate snoring come in standard bedding items Implications - Products that aim to track and alleviate snoring are on the rise, and increasingly coming in forms that allow for seamless integration with the sleep process–including in mattresses... [More]
Functional Sleep
Mattress designs aid more than just comfort and restful sleep Implications - Mattresses with purposes outside of comfort alone are on the rise, with new designs offering everything from spine-stretching functions to ones that aid in athletic recovery processes.... [More]
Sleepy Confection
Desserts that contain sleep-inducing ingredients are on the rise Implications - Food brands are catering to the consumer habit of snacking at night by adding sleep-enhancing ingredients to desserts that are typically considered to be unhealthy. These items serve... [More]

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