Tuesday, 5 March 2019

What Businesses Can Learn From Marie Kondo

Trend Hunter has spotted a rise in minimalism across multiple industries, ranging from food, to fashion, to fitness and beyond.
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Hey there!

Marie Kondo first shot to fame after publishing a bestselling guide to minimalist living, The Life-Changing Magic of Tidying Up. Her signature "KonMari" method of organizing has since gained a huge following, inspired product lines, and even become the focus of a popular new Netflix show.

Kondo's methodology encourages people to declutter their spaces by giving up possessions that don't "spark joy", and her endorsement of less-is-more thinking is perfectly timed. Trend Hunter has spotted a rise in minimalism across multiple industries, ranging from food, to fashion, to fitness and beyond.

How can your business take a cue from the minimalist movement? Whether it's by simplifying your retail store or streamlining your product messaging, it might just be the key to your next big idea.

Read on for more inspiration!

Cheers,

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Consumer Insights
Minimalist Eatery
Restaurants and eateries adopt minimalist interiors Implications - Taking cues from the beauty of minimalist designs in Japanese restaurants, restaurants outside of Japan and separate from its cuisine are adopting minimalist interiors as well. Such... [More]
Minimalist Accessibility
Fast fashion brands appeal via minimalist retail spaces Implications - The fast fashion industry is taking cues from its high-end counterparts by offering retail spaces that are minimalist in design, and in the quantity of clothing and accessories they... [More]
Minimalist Fitness
Workout equipment is being adapted to fit into the minimalist aesthetic Implications - Workout equipment that can be easily stowed away or integrated into the design of a home makes it easier for consumers to enjoy a fit lifestyle without disrupting the design flow of... [More]

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