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Greetings ! Self-Shredding Postcards This week we're rounding up some of our most interesting insights related to how brands approach subversive campaigns and products. My favorite is Commodified Subversion, in which brands are being inspired by the authenticity displayed in the disruptive trends that capture consumers' attention. A timely example includes the postcards created for the Rijksmuseum, which were designed to shred in an homage to Banksy's recent stunt, where he shredded his work Girl With Balloon upon its purchase. Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Oct 30 San Diego Nov 05 Scottsdale Nov 07 Monterrey Nov 29 Long Beach Feb 25 '19 Florida Consumer Insights Commodified Subversion Big brands immediately co-opt the campaigns of subversive movements Implications - Where once brands adopted subversive campaigns and movements once they became relatively benign in the eyes of the average consumer, they are now more rapidly and boldly co-opting... [More] Self-Reflexive Campaign High-end fashion brands subvert the norm with self-aware ad campaigns Implications - Luxury fashion brands are increasingly creating subversive campaigns that reflect celebrity and meme culture in order to champion authenticity through critical self-awareness. This... [More] Subversive Knockoff Brands and individual artists take on counterfeit products in subversive ways Implications - Whether large retailers are stealing ideas from individual designers, or people are making knockoff products inspired by design houses, the prominence of counterfeit products is being... [More] Hot This Week 1. Collapsible Snow Removal Tools The 'SnoShark' Removes Snow and Ice from Your Car in Mere Moments 2. Customizable Tiny Homes The True Studio Tiny Home Features an Ecological Incinerating Toilet 3. Tiny Portable Universal Chargers Lightr's Strengths Lie in Its Charging Capacity & Tiny Silhouette 4. Robot-Inspired Apparel Series XLARGE Worked with Hajime Sorayama and MEDICOM TOY on a New Capsule 5. Traditional Japanese Graphic Tees maharishi Unveils the First Drop of Its Graphic Duality Capsule 6. Solar Panel Vehicle Roofs Hyundai Unveiled New Plans for Solar Roofs on its Upcoming Vehicles 7. Futuristic Fire Crew Trucks The Rosenbauer Fire Truck Concept Celebrates the 150th Anniversary 8. Whimsical Mixed-Use Objects Bureau Spectacular Takes on the P.O.D.System Architecture Challenge 9. Multi-Position Technology Stands The Portable WorkStation Desk Stand Alleviates Back Pain Featured Clusters 42 Customizable Marketing Experiences From Personalized Meal Boxes to Virtual Beauty Concierges 35 Unconventional Sun Care Products From Neon Sunscreen Sticks to Lightweight Foam Sunscreens Learn How 500 of the World's Top Innovators Rely on TrendHunter Courses 10 Speeches on the Global Economy From Corporate Addiction to Risk 35 Speeches on Inspiring Creativity From Restriction as Inspiration to Fueling Creative Energy Marketing 58 Innovative Burger Chain Campaigns From Fast Food Fitness Clubs to Mystery Burger Packaging 45 Overnight Skincare Remedies From Probiotic Overnight Skin Oils to CBD Sleeping Masks Pop Culture 40 Cartoon-Inspired Beauty Offerings From Feminine Teen Skincare to Fantasy-Inspired Brush Sets 30 Gamified Nightlife Experiences From Entertaining Board Game Cafes to Underground eSports Bars Tech 100 Innovative Food Delivery Services From Zero-Emission Grocery Deliveries to Virtual Food Trucks 50 Social Media Engagement Campaigns From Beer-Tweeting Soccer Campaigns to Branded Avatar Outfits Art & Design 38 Inspiring LEGO Creations From Cryptocurrency Code Art to Life-Size LEGO Trees 36 Stimulating Furniture Designs From Optical Illusion Rugs to Deceptive Porcelain Bricks Eco Top 40 Baby Trends for June From Breast Milk Marketplaces to Minimalist Family Skincare 70 Smart Storage Systems From Multi-Purpose Furniture Designs to Compact Student Flat Rentals Luxury Alternative Engagement Rings Arsaeus' Salt and Pepper Diamond Rings Have Captivating Character Ultra-Luxe Gold BMX Bikes Dior Homme Teams Up with Bogarde for a Limited Edition Capsule of Bikes Fashion 95 Skateboarding Culture Innovations From Fully Skateable Installations to Greyscale Sports Lines Top 100 Cosmetics Innovations for October From AI Cleansers to Ramen-Inspired Cosmetics Drowning Prevention Wearables 10 Social Enterprises Featuring Celebrities Top 100 Social Good Trends in 2012 30 Speeches on Finding Happiness 17 Talks About Burnout 14 Strategic Planning Presentations TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

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