Weekly Trend Report + HOW TO WIN THE FUTURE!

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Greetings ! WATCH: How to Win The Future Keynote (30 Minutes) This week's newsletter highlights the consumer insight Scented Marketing. Brands are exploring a myriad of frontiers to connect with and engage consumers. Scented Marketing shows how companies are delivering an immersive experience through scratch-and-sniff labeling, packaging and a variety of other products. My favorite example is the scratch-and-sniff wine bottles from Cocomero. If you missed my latest innovation keynote, you can watch it here. It's a quick 30-minute video where I discuss how to elicit change and find opportunity in a corporate culture. Learn how to better understand your organization and how you and your team can better adapt through tactical next steps. Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Jul 05 London Jul 16 Detroit Jul 17 Atlanta Jul 18 Philadelphia Jul 19 Chicago Aug 03 Chicago Aug 23 Orlando Aug 28 Las Vegas Sep 12 San Antonio Sep 19 Toronto Sep 21 Raleigh Sep 24 California Oct 16 Washington Oct 17 Scottsdale Oct 23 Calgary Oct 30 San Diego Nov 05 Scottsdale Nov 28 Long Beach Feb 25 '19 Florida Consumer Insights Streamed Awareness Streaming brands tackle social, political and environmental causes Implications - The ever-broadening platform streaming services have has resulted in these companies' willingness to raise awareness for various social, political and environmental causes in... [More] Scented Marketing Scratch-and-sniff elements are incorporated into adult-friendly items Implications - Brands are taking advantage of the childhood memories associated with scratch-and-sniff stickers, and are adopting the technology into products that are marketed to adults. The use of... [More] Cosmic Frivolity Brands offer nonessential but indulgent items for missions to space Implications - Brands are aiming to enhance the luxuriousness of space travel by creating indulgent items for astronauts to enjoy while they're on a mission. Though non-essential, these items... [More] Appetite Activation Brands focus on increasing the appetites of those undergoing treatments Implications - Brands are honing in on their ability to help individuals going through treatments like chemotherapy, and are offering products and cookbooks that aim to alleviate the appetite-... [More] Powdered Pigment Powder-to-cream cosmetic items are becoming increasingly popular Implications - Cosmetic and skin care brands are offering powder-to-cream formulations in various products, offering a combination of function and novelty in the items they sell. These items are... [More] Hot This Week 1. Tech-Concealing Workstations The 'Woody' Desk Hides Ample Storage Space in a Sleek Frame 2. Practice-Guiding Yoga Mats The 'KYOMA' Yoga Mat is Covered in Instructional Info 3. Open-Concept Outfit Racks The 'Swing' Coat Rack Puts Favorite Outfits on Display in Your Home 4. Adorable Beach-Ready Cars Fiat's 500 Spiaggina '58 is Updated to Be the Perfect Summer Auto 5. Million-Dollar Crystal Bathtubs These Bathtubs at the XXII Carat Villa Complex are Lavish 6. Stylish Smartphone Charger Jewelry The Revive Charging Bracelet Boasts an 18k Gold Connector 7. Hybrid Solar Ovens The GoSun Fusion Uses Solar and Traditional Cooking Power 8. Reshaping the Canadian Tequila Market An Interview with Craig Shaw, Co-Founder of Aguamiel Tequila 9. Hip-Hop Clothing Collections The Wu Wear SS18 Line Boasts a Plethora of Branding Details Featured Clusters 14 Boomer-Targeted Marketing Campaigns From Sarcastic Healthcare Ads to Ageless Lingerie Marketing 67 Hydration-Focused Innovations From Fashionable Water Carriers to Hydration-Tracking Wearables Learn How 500 of the World's Top Innovators Rely on TrendHunter Courses 25 Presentations on Big Data From the Information Diet to the Weight of Data 30 Speeches on Being Fearless to Succeed From the Success of Outsiders to Exploiting Chaos Marketing 15 Examples of Experimental 3D Printing From 3D Printed Car Accessories to Futuristic Tea Bars 20 Examples of Eco-Friendly Beauty Packaging From Customizable Makeup Cases to Package-Free Soaps Pop Culture 30 Gamified Nightlife Experiences From Entertaining Board Game Cafes to Underground eSports Bars 28 Iconic Sneakers Revivals From Vividly Reimagined Retro Sneakers to Museum-Backed Shoe Designs Tech 58 Innovative Burger Chain Campaigns From Fast Food Fitness Clubs to Mystery Burger Packaging 40 Travel Innovations for March From In-Flight Meditation to Pay-Per-Day Travel Insurance Art & Design 29 Ceramic Home Accessories From Conceptual Plant Vases to Stylish Pastel Lunchboxes 100 Helpful Computer Add-Ons From Creative Modular Trackpads to Privacy Webcam Covers Eco 66 Ethical Fashion Brands From Vegan Silk Dresses to Charity Supporting Ankle Boots 42 Practical Commuter Backpacks From Sleek Multi-Functional Backpacks to Anti-Theft Everyday Bags Luxury 90s-Inspired Sweatpants Tommy Jeans Created Sweatpants with a Nostalgic Design 3D-Printed Automotive Interiors The Genesis Essentia Concept Showcases a Dynamic Printed Interior Fashion 70 Innovative Lip Cosmetics From Lipstick Advent Calendars to Maple Syrup Lip Masks 20 Chunky Sneaker Styles From Streetwear Shoe Collaborations to Nostalgic Neon Footwear Comfy Marine-Protecting Sneakers 20 Toronto-Based Social Businesses Sharing Economy Events 60 Talks About Stress 20 Speeches on the State of America 46 Talks About Education Institutions TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. It is an explosion of cool, fueled by a global network of trend spotters and cool hunters. Innovation and strategic advantage hinge on the ability to anticipate the latest trends and identify the next big thing. By tracking the evolution of cool, Trend Hunters generate ideas, stimulate creativity, and ultimately unlock cool. Visit Trend Hunter | Latest Trends | About Us | Submit a Trend | Contact Us

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