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Greetings ! Mood-Altering Illustrated Campaigns Happy Friday! This week's newsletter rounds up the top trends and insights from the site this week. Taking a closer look at Emotive Marketing, we see brands applying a more human and emotional approach to their ads and campaigns. Through dramatic visuals and compelling aesthetics, brands are able to connect with consumers on a deeper level, stirring a range of emotions and making a lasting impact. An example that reflects various emotions is the Mood-Altering Illustrated Campaigns by McDonald's. Enjoy! Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com P.S. Here's my innovation keynote schedule: Apr 26King Abdullah Economic City May 07Miami May 10Florida May 14Boston May 16New York May 23Texas Jun 07Calgary Jun 14Monaco Jun 20Mexico City Jul 05London Jul 16Detroit Jul 17Atlanta Jul 18Philadelphia Jul 19Chicago Aug 03Chicago Aug 28Las Vegas Sep 19Toronto Sep 21Raleigh Sep 24California Oct 16Washington Oct 17Scottsdale Oct 30San Diego Consumer Insights Controlled Consumption The safe consumption of cannabis becomes a priority in North America Implications - Where once the control of cannabis consumption was focused on fear-mongering and abstinence, it is now being pushed in a way that advocates for safety and education. Whether... [More] Mood Food Brands highlight the mood-boosting qualities of the foods they offer Implications - Many foods have mood-boosting qualities, however brands are curating mood-enhancing edible products, and specifically highlighting their impact on consumers’ emotions. The... [More] Emotive Marketing Brands tap into innate reactions of consumers to foster a greater connection Implications - Focusing more on emotional components, brands are shifting their marketing and branding strategies to design imagery and aesthetics that speak more to innate consumer feelings, moods... [More] Hot This Week 1. Millennial Pink Chunky Sneakers Ash's 'Addict' Sneaker is a Budget Alternative to Designer Styles 2. Futuristic Floating Communities The Wayaland Floating Community is a Modern Housing Alternative 3. Ridiculously Durable Backpacks The Kuwow Backpack by Kubility is Theft-Proof and Flame-Resistant 4. Enveloping Private Work Desks The 'SecretArea' Desk Aids Users to Work without Distraction 5. Provocative T-Shirt Graphics Acne Studios' Tee Drop for Spring/Summer 2018 is Colorful 6. Compact Portable Gym Kits The 'Naali Fit Portable Gym Kit' Can Fit Inside a Backpack 7. Last Mile Commuter Scooters The Narcine Scooter Folds Flat for Storage in Your Trunk 8. Compact Countertop Dishwashers The One-Person Household Dishwasher is Perfect for Small Kitchens 9. Inspiring Off-Grid Shelters The Bothy Project Provides Refuge for Those Seeking Inspiration Featured Clusters Top 100 Food Innovations for February From Gin-Flavored Popcorn to Chef-Quality Food Deliveries 66 Ethical Fashion Brands From Vegan Silk Dresses to Charity Supporting Ankle Boots Learn How 500 of the World's Top Innovators Rely on TrendHunter Courses 20 Presentations by Entrepreneurs These Speeches Offer Insight and Tips for Success in Business 30 Talks Examining Human Emotions These Speeches Explore Happiness, Depression and Denial Marketing 14 Boomer-Targeted Marketing Campaigns From Sarcastic Healthcare Ads to Ageless Lingerie Marketing 15 Interactive Musical Packages From Speaker-Embedded Bottles to Bottle-Top Cork Speakers Pop Culture 54 Cryptocurrency Revolutions From Cash-Free Cafes to Crypto-Based Pop Groups 45 Film-Inspired Fashion Collections From Fantasy Film Apparel to Cult Film-Inspired Lookbooks Tech 18 Infant Tech Ideas From AI Baby Monitors to Infant Health-Monitoring Bands 17 Portable Projector Devices From Pocket-Sized Projectors to Abstract Modular Projectors Art & Design 25 Crystal-Encrusted Luxury Products From Luxurious Gold Cribs to Collectible Crystal Clutches 33 Pastel Furniture Designs From Optical Concept Chairs to Modular Designer-Made Sofas Eco 20 Odor-Eliminating Fabrics From Copper-Infused Towels to Sweat-Proof Dress Shirts 40 Travel Innovations for March From In-Flight Meditation to Pay-Per-Day Travel Insurance Luxury Ethically Luxurious Fashion These Nature-Inspired Designs Channel Barren Deserts and Vast Canyons Colorful Model-Centered Campaigns Missoni and Kendall Jenner are Teaming Up for Spring/Summer 2018 Fashion 18 Sculptural Statement Jewelry Pieces From Handmade Sand Jewelry to Faux Fur Statement Earrings 70 Innovative Lip Cosmetics From Lipstick Advent Calendars to Maple Syrup Lip Masks 15 Examples of Social Finance Life-Changing Macbook Cases Eco Business Dashboards 30 Speeches on Human Behavior and Choices 55 Speeches by Influential People of the 21st Century 30 Speeches on Human Behavior and Choices TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. 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