Trend Report + Free Webinar Q&A on Better & Faster + Pattern 6/6!

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Greetings ! PATTERN 6/6: REDIRECTION (2 Minute Video) In this week's newsletter, I'm sharing the final pattern REDIRECTION from my book. I'd also like to invite all of you to a FREE webinar Q&A about the book and behind the scenes, which is being held by Linkage. It will take place on May 13th and you can sign up for FREE here. Make sure to bring your questions about innovation! In the video, to showcase the power of redirecting the crowd, I use the example of Amsterdam brand Waternet's ability to convert a citywide health hazard into a joyous, fun occasion for citizens to enjoy. Rather than working against a powerful trend, pivoting the momentum to work to your advantage is an ideal way to harness opportunity off of an existing trend. REDIRECTED innovation includes: the art of channeling the power of a trend, behavior, or demonstration of need instead of fighting it. Includes: refocusing, reprioritizing, rationalizing, reversing, and gamifying. IDEAS FROM THE SPEECH ON INNOVATION: 1. What big forces or rituals could you RECHANNEL? 2. Where could you OVER-DELIVER to delight your customer? Enjoy! Jeremy Gutsche Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com PRO Trends Emoji Branding Younger consumers respond enthusiastically to visual branding tactics Implications - The landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and... [More] Embodied Fitness Consumers search for fitness routines that better reflect their personalities Implications - No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift... [More] Student Life Spoofing College students turn to online video to communicate common stresses Implications - Seeking an outlet for expression, college students are turning to online videos to communicate common annoyances associated with student life. Referencing fears of debt, failing and... [More] Hot This Week Top 100 Gadgets Trends in May From Card-Sized Tracking Devices to Sporty Smart Goggles Top 55 Home Ideas in May From Anti-Aging Pillows to Timber Bungalow Additions Top 100 Business Ideas in May From Personable Email Platforms to Android Shop Assistants 25 Ways to Sneak Alcohol into Festivals From Beer-Filled Bras to Booze-Concealing Sandals Top 100 Lifestyle Trends in May From Underwater Engagement Photos to Produce-Only Restaurants Top 30 DIY Ideas for May From Floral Crown Crafts to Homemade Marble Boxes 7. Top 100 Design Trends in May 8. Top 100 Branding Ideas in May 9. Top 95 Autos Ideas in May 10. Top 100 Art & Design Trends in May 11. Top 50 Sports Trends in May 12. Top 95 Retail Ideas in May 13. Top 100 Mobile Products for May 14. Top 100 Food Products in May Featured Clusters 74 Tributes to the Magnificent Mustache From Movember Movie Prints to Hairy Automobile Accessories 100 Gifts for the Nerd From Cinematic Sci-Fi Clothing to Galactic Beach Towels 100 Small Gifts From Minimalist Leather Key Straps to Travel-Themed Writing Tools 35 Imaginative Playhouse Designs From Contemporary Clubhouses to Edible Gingerbread Abodes Courses 30 Speeches on Human Behavior and Choices From Money Changes Everything to Making Choices Easier 15 Work Environment Presentations From Successful Core Values to Competitive vs. Collaborative 55 Unique Marketing Strategies From Infectious Marketing to the Foundations of Online Branding 55 Innovative Design Keynote Speeches From Electric Building Blocks to Seven Principles of Design Marketing 42 Necessities for the Metro Male From Viral Dutch Beauty Ads to Metrosexual MakeUp 100 Examples of Wine Packaging From Candy Corn Bottles to Vulgar Beverage Branding 42 Fun Food Packages Playful Wrappers from Stackable Snack Blocks to Superhero-Suited Lollipops 50 Examples of Simplified Packaging From Emotional Soup Packaging to Minimalist Beauty Branding Pop Culture 40 Clever Selfie Innovations From Bizarre Selfie Sombreros to Camera-Fitted Bra Garments Top 100 Internet Trends of 2014 From Intentionally Unattractive Selfies to Viral Cat-Calling PSAs 100 Gifts for the Teen From School Supply Clutches to Pocket-Sized Phone Printers 100 Top CES 2015 Innovations From Augmented Reality Drumsticks to Interactive 3D Displays Tech 16 Examples of Hi-Tech Luggage From Speaker Dock Suitcases to App-Connected Travel Bags 50 Examples of Incentivized Innovations From Paperless Loyalty Apps to Smart Discount Cards 71 Gifts for Star Trek Fans From Vulcan Desk Decorations to Sci-Fi Cuddle Cushions 100 Gifts for Star Wars Fans From Galactic Villain Watches to Cinematic Sci-Fi Clothing Art & Design 14 Examples of Naturalistic Retail Spaces From Minimalist Juice Bars to In-Store Juice Bars 100 Gifts for the Foodie From Mexican Cuisine Candles to Fiery Gourmet Condiments 30 Kitchen Storage Ideas From Door-in-Door Refrigerators to Secreted Sculleries 100 Gifts for the Mixologist From Bronze Cocktail Shakers to Alcoholic Tea Mixers Eco 38 Examples of 3D Printers From Kid-Friendly 3D Printers to 3D Makeup Printers 100 Gifts for the Gardener From Accessible Gardening Packets to Indoor Terrarium Designs Top 100 Eco Trends of 2014 From Self-Sufficient Treehouse Homes to Chinese Pollution Pictures 44 Examples of Flat Pack Products From Snap-Together Desk Lighting to Flat Packed Sunglasses Luxury Top 100 Luxury Fashion Trends of 2014 From Bespoke Designer Footwear to Wearable Art Couture 19 Leisurely Experiences for Women From Female-Focused Festival Lounges to Natural Cosmetic Spas Top 35 Luxury Products in April From Opulent Maternal Fashion to Invitation-Only Arts Associations 18 Luxury Asian Hotels From Nature-Inspired Resorts to Pool-Bordered Penthouse Suites Fashion 11 Bizarre Bracelet Gift Ideas From Morbid Blood Bracelets to Slick Slithering Bangles Top 50 Fashion for Men Ideas in May From Flamboyant Sportswear Styles to Manly Makeup Looks 30 Gifts for the Vegan From Vegan Superfood Bars to Multifaceted Organic Makeup 20 Denim DIY Projects From Studded Jean Cutoffs to Upcycled Denim Lunch Bags 75 Organic-Inspired Gift Ideas One for One Blankets 31 Sustainable Business Innovations 99 Speeches by Influential Women 12 Speeches with Unconventional Advice 25 Tips for Developing Products TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. 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