Wednesday, 8 April 2015

Trend Report + Better & Faster Pattern 3/6: CONVERGENCE!

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Greetings !

Today's newsletter features a video that explains the Convergence pattern in my new book, which officially became a New York Times Best Seller this past Sunday.

In a story of redemption and reinvention, I share the backstory of Dave's Killer Bread's history. A key lesson is that it might not be just one big idea that takes your company or success to the next level. Often innovation manifests itself best with the combination of many little ideas that align to the trends in your industry and the ever-changing preferences of your consumer.

CONVERGENT innovation includes: creating a winning business or product by combining multiple products, services, or trends. Includes: mixing, product integration, social integration, bringing people together, adding value through layering, drama, multi-functions, and co-branding.

IDEAS AND QUESTIONS TO ASK YOURSELF:
1. What other SERVICES could be combined with your offering?
2. What dream BRANDS or products could you work with?

Enjoy!

Jeremy Gutsche Twitter Trends Facebook Facebook
Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com


PRO Trends
Adhesive Tech
Wearable technology is reformatted for bodily use
Implications - The world of wearable technology is evolving to include health-monitoring devices that attach directly onto users’ skin. This new form of wearable device is not only more... [More]
Youthful Wearable
Kid-targeted wearable devices tap into educational benefits
Implications - Rather than offering the same capabilities as a smartphone, kid-targeted wearable devices are designed to promote education and personal well-being. By offering heightened engagement,... [More]
Incentivized E-Partnership
Large-scale e-commerce giants incent small brands to collaborate
Implications - Giving small companies incentive to collaborate instead of competing with large scale retailers in the digital space, companies like Amazon are offering branded, custom shops and... [More]

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