Trend Report + Better & Faster Pattern 1/6: ACCELERATION!

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Greetings ! PATTERN 1/6: ACCELERATION (2 Minute Video) This week, Better & Faster spent the week as a #1 Amazon bestseller, so we wanted to start releasing videos about the patterns. These link to the 3,000,000 view Innovation Keynote Video we launched earlier this month. Today's newsletter features a video that explains the Acceleration pattern in my new book. In the video, I will show you how the potential of Acceleration can be leveraged by sharing the backstory of Tough Mudder's history, a subversive, un-timed extreme obstacle course with fire runs, mud swims and (mild) electroshocks that racked in $70-million in two short years by rethinking the concept of a marathon. The key takeaway is that you don't need to compete against your competitors directly, you need to rethink about what consumers actually want. And THAT'S what you accelerate. ACCELERATED innovation includes: Identifying a critical feature of a business or product and dramatically enhances that element. Includes: perfection, aspirational positioning, exaggerated features, and re-imagined solutions. Over the next few weeks, I will be sharing more videos about the specific patterns. Have a great weekend! Enjoy! Jeremy Gutsche Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com PRO Trends Pre-Packaged Beauty Seeking to eliminate excess shopping, consumers turn to beauty & cosmetic kits Implications - Catering to young millennials keen on convenience, retailers are turning to things like monthly subscriptions to make beauty rituals and cosmetic routines more streamlined. Offering... [More] Pre-Packaged Entertainment Heightening entertainment, retailers offer kits that encourage excess Implications - Moving beyond necessity, consumers are turning to services and kits that offer excess entertainment. Targeting millennial consumers more in tune with ease and efficiency, retailers... [More] Customized Festival Brands are customizing their products to appeal to festival-goers Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and... [More] Hot This Week 20 Adorable Baby Footwear Innovations From DIY Baby Shoes to Miniature Infant Moccasins 15 Examples of Futuristic 3D-Printed Products From Virtual Weapons to 3D-Printed Shark Skin 30 Daring Marketing Experiments From Hypnotic Furniture Stunts to Mind-Controlled Car Promos 100 Dessert Cupcakes From Whipped Minty Frosted Treats to Chocolatey Football Confections 50 Custom Cake Pops From Pop Culture Cookie Treats to Bite-Sized Easter Desserts 47 Coca-Cola Marketing Stunts From Smiling Soda Cans to Cooperative Bottle Caps 7. 15 Emblematic Brand Experiences 8. 12 Examples of Eco-Crowdfunding Projects 9. 45 Health-Conscious Lifestyle Products 10. 26 Epic Nike Campaigns 11. 16 Female-Focused Gym Workouts 12. 45 Engaging Social Activities 13. 12 Examples of Consistent Tech Products 14. 20 Artisanal Pizza Recipes Featured Clusters 40 Personal Hygiene Innovations From Sanitation-Alerting Wristbands to Antibacterial Food Utensils 100 Last Minute Gift Ideas for Him From Gaming Console Cufflinks to Golden Soccer Shirts 50 Creative Business Card Concepts From Beacon Business Cards to Pocket-Sized Portfolios 40 Luxe Fall Fashions From Glam Western Cover Shoots to Opulent Parisian Campaigns Courses 15 Speeches on Avoiding Complacency in Business From Benefiting from Adversity to Exploiting Chaos 12 Presentations on Women's Health From Low-Cost Incubators to Understanding the Myths of Dieting 30 Storytelling Speeches From Evolving Digital Narratives to Finding Identity Through Art 10 Presentations on Disparity These Speeches on Equality Discuss Various Modern Global Challenges Marketing 70 Special Edition Refreshments From Limited Edition Oreos to Artist Designed Packaging Top 100 Retail Trends of 2014 From Hashtag Currency Shops to Automated Grocery Stores 13 Catchy Super Bowl Commercials From Puppy-Rescuing Ads to Suggestive Burger Ads Top 50 Business Ideas in September From Female Taxi Services to Shuttle Bus Workouts Pop Culture 20 Gifts for the Miley Cyrus Fan These Miley Cyrus Gifts Include Fashions and Bizarre Decor Items 100 Gifts for Instagram Users These Instagram Gift Ideas Celebrate the Popular Social Platform Top 100 Internet Trends of 2014 From Intentionally Unattractive Selfies to Viral Cat-Calling PSAs 14 Groundbreaking Fashion Blogs From Elderly Fashionista Sites to Moroccan Menswear Blogs Tech 15 Innovative Big Data Startups From Collaborative Data Tools to Business Insights Apps 15 Examples of Social Clubs From Member-Only Gamer Communities to Global Run Clubs 15 Modern Phone Docks From Petite Printing Docks to Obsessively Slim Docks 66 Roller Coaster Creations From DIY Backyard Amusement Parks to Zero-Gravity Roller Coasters Art & Design 45 DIY Kitchen Hacks From Candy-Dispensing Fridge Hacks to Chalkboard Butcher Blocks 23 Kid-Inspired Sustainable Packaging From Chalkboard Brew Bags to Playful Snack Blocks 100 Gifts for the Teen From School Supply Clutches to Pocket-Sized Phone Printers 24 French Fry-Filled Foods From Poutine-Stuffed Burgers to Bacon-Wrapped French Fries Eco 25 Examples of Online Communities From Extremely Exclusive Social Networks to Motherhood Forums 75 Quirky Cardboard Designs From Creative Corrugated Chairs to Eco-Conscious Taxidermy 13 Paper Packaging Examples These Eco-Friendly Packages Help to Fight Plastic Pollution Top 100 Eco Trends of 2014 From Self-Sufficient Treehouse Homes to Chinese Pollution Pictures Luxury 30 Extravagant Wedding Innovations From Parisian Candy Station to Luxe Farmhouse Ceremonies 20 Luxurious Tech Products From Snakeskin Smart Bracelets to Slick Audio Accessories 23 Fabulous Gucci Fashions From Tribal Runway Style to Dark Ad Distortions 24 Luxurious Smartphone Innovations From Expensive Timepiece Attachments to Gilded Tech Cases Fashion 50 Realistic Food Fashions From Breakfast Food Footwear to Food Model Jewelry 70 Stylish Party Dresses From Metallic Mirror Gowns to Sparkling Celebration Dresses 65 Anime Fashion Examples From Cartoon-Inspired Apparel to Manga Makeup Transformations 100 Gifts for the Commuter From Cyclist Drink Accessories to Honest Alcoholic Travel Mugs Animal-Printed Children's Clothing Charitable Collaborative Campaigns Surfing for a Cause Streamlining Quality and Quantity Igniting the Innovation Process Accessible Healthy Eating (INTERVIEW) 17 Presentations on Space 10 Going Viral Speeches 30 Social Business Speeches TREND HUNTER (www.trendhunter.com) is the world's largest trend spotting and cool hunting community. 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