Thursday, 16 October 2014

Latest Trends + Keepsake Branding + On-the-go Zen!

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Greetings !

Hope everyone is having a great week and that all of our Canadian subscribers had a relaxing Thanksgiving.

This week we are focusing on a PRO Trend called Keepsake Branding, which is a sub-segment of some of our research in lifestyle and marketing. While a number of brands are adopting an eco aesthetic, others are taking the opposite approach by creating elaborate packaging that's meant to be kept or collected. This approach goes against the green movement, but helps ensure brands are remembered long after a product has been used or consumed by becoming a part of the home.

My favorite example of Keepsake Branding is the coffee bean flask from Wishbone Coffee that extends the consumer experience far beyond the consumption of the actual product.

I have some very exciting news about my new book to announce in NEXT WEEK's newsletter that you won't want to miss!

Enjoy!

Jeremy Gutsche Twitter Trends Facebook Facebook
Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com


PRO Trends
Keepsake Branding
Going against the eco movement, brands create packaging that's meant to be kept
Implications - While a number of brands are adopting an eco aesthetic, others are taking the opposite approach by creating elaborate packaging that’s meant to be kept or collected. This... [More]
Urban Fitness
Adding entertainment, health classes integrate cultural elements for appeal
Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a... [More]
On-the-Go Zen
As the popularity of yoga rises, practice expands into unexpected locations
Implications - Seeking to attract health-conscious consumers, retailers and travel destinations are integrating services like yoga to offer physical and mental well-being to consumers. Providing... [More]

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25 Hilltop Resorts

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Eco

61 DIY Paper Projects

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46 Luxurious Gadget Covers

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Trend Hunter
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