Tuesday, 16 September 2014

Sensory Branding + Franchise Pop-Up + top ideas in September!

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Greetings !

Hope everyone is having a great week! This week's featured PRO Trend is Franchise Pop-Up, which is a sub-segment of some of our research in business and pop culture. Customizing fan experiences, franchises are turning to pop-up retail locations to offer a more immersive form of engagement. Transforming retail spaces into TV set replicas and cult cartoon shrines, these pop-up stores are changing the way brands interact with their fan base, allowing consumers to experience classic shows and movies through more tailored, social interactions.

My favorite example of Franchise Pop-Up is the Real Life Central Perk cafe opening up in Manhattan to commemorate two decades of Friends!

Enjoy!

Jeremy Gutsche Twitter Trends Facebook Facebook
Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com


PRO Trends
Sensory Branding
Brands enhance sensory experiences through abstract packaging materials
Implications - Heightening consumer experiences, brands are adding unique textures to their packaging for sensory enticement. Using diverse fabrics and cut-out shapes to add dimension to store-... [More]
Refurbished Accommodation
Hotels add a contemporary spin to vintage aesthetics to stand apart
Implications - Adding a sense of nostalgia, hotels are reviving retro aesthetics to maintain an element of familiarity. Breathing new life into vintage goods and outdated decor through contemporary... [More]
Franchise Pop-Up
Increasing hype, franchises turn to temporary retail spaces for fan interaction
Implications - Customizing fan experiences, franchises are turning to pop-up retail locations to offer a more immersive form of engagement. Transforming retail spaces into TV set replicas and cult... [More]

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