Greetings Trend Hunters!
This week's featured PRO Trend, Exclusive Excursion, is a sub-segment of our research in travel and lifestyle. While travel tours offer a convenient way to explore, joining in on crowded, standardized activities can feel tedious. Seeking a more selective form of travel, consumers are turning to lavishly over-the-top expeditions that transform ordinary sightseeing experiences into exclusive, one-of-a-kind adventures. Offering aerial tours and cross-country hopping, these revamped travel tours speak to a desire for more restricted, yet equally adventurous forms of travel.
My favorite example of Exclusive Excursion is the aerial wine tour offered by Coastal Concierge.
Cheers!
Jeremy Gutsche, Chief Trend Hunter, http://www.JeremyGutsche.com
PRO Trends
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1. Exclusive Excursion - Offering extravagance, coastal tours provide exclusive exploration
Implications - While travel tours offer a convenient way to explore, joining in on crowded, standardized activities can feel tedious. Seeking a more selective form of travel, consumers are turning...
http://www.trendhunter.com/protrends/exclusive-excursion
2. Expeditional Bonding - Excursions that promote social engagement help travelers build relationships
Implications - Whether at work or at home, creating close relationships with others can be challenging amid hectic day-to-day schedules. Seeking to foster bonds in a more convenient and enticing...
http://www.trendhunter.com/protrends/expeditional-bonding
3. Sustainable Opulence - The luxury market gets an eco overhaul to satisfy Boomer desire for biophilia
Implications - There has been an influx of luxury goods with a green ethos. The wealthy are desiring products with more of a socially and environmentally aware backstory and the rise of the eco...
http://www.trendhunter.com/protrends/sustainable-opulence
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