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Consumer Insights |
| Intersectional Campaign | Brands adopt a more intersectional approach to diversity and inclusion | Trend - In recent years, brands have adapted to demands for inclusion by incorporating it into their core values. Inclusion is taken even further by brands that are adopting intersectionality into... |
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| | | Hall Component | Consumer technology brands are using hall sensors for durability and accuracy. | Trend - Brands in the consumer electronics space are using hall sensor technology in controllers and input devices. Hall sensors use a magnetic field rather than a physical analog connection, which... |
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| | | Experiential Cleaning | Brands are offering experience-based bathroom cleaning products | Trend - Bathroom cleaning products, or products that feature additional cleaning functions, are being adapted with experiential and sensory elements. Items like smart mirrors with sterilization... |
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| | | Wellness Cleaning | Home cleaning brands integrate wellness experiences and functions in products | Trend - Cleaning brands are noting the growth of the wellness industry, and are integrating elements of it into their products to appeal to new demographics. By incorporating popular rituals like... |
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| | | Paired Fragrance | Fragrance brands offer complimentary product pairings for their fragrances | Trend - Fragrance brands are partnering with brands in other spaces to offer bundled products that complement each other. By pairing fragrances with functional products, the consumer experience is... |
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