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Greetings, | It's my favorite trend week of the year! The reveal of our inspiring, exciting 2023 Trend Report! 1. SAVE THIS: Here is your 2023 Trend Report (PDF - 15mb). It's HUGE, so check your download folder 2023 Trend Report (PDF) 2. Want custom? If you want a report, keynote or presentation that is more custom, check with your advisor or schedule a call: Schedule a Call 3. It's time to get EXCITED! Here's the new hype video for our Future Festival World Summit. We're back, with our most ambitious theme to INSPIRE your team: DECODE THE FUTURE! The line-up will be an epic experience of scenario planning, the metaverse, innovation, NFTs, post-pandemic opportunity, data-driven megatrends and how to innovate like a rap star: HYPE VIDEO LAST CHANCE FOR FIRST PICKIf you are sending a team, note that it's the LAST WEEK to formalize your tickets and still get FIRST PICK of your Trend Safaris: FUTURE FESTIVAL | 2023 Trend Report (PDF) | Enjoy! | Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com | | |
Consumer Insights |
| Phygital Game | Traditional board and card-trading games are enhanced with digital elements | Trend - In order to better compete with online gaming, brands are releasing board and card-trading games that merge real-world and digital entertainment elements. Everything from connected game sets... |
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| | | Hotel Textile | Sustainable hotel rooms feature eco-friendly textiles | Trend - Given the impact of the hospitality industry on the environment, hotel brands are aiming to be more sustainable. Some businesses in this space are incorporating eco-friendly bedding into... |
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| | | Escapist Marketing | Brand campaigns target Gen Z consumers with themes of escapism | Trend - Post-pandemic, brands are marketing to Gen Z with themes of escapism—depicting everything from adventurous travels in commercials, to branded games that are designed to feature playful... |
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| | | Atl Retinol | Retinol formulations are no longer specific to oils and serums | Trend - Retinol is being adapted into new formulations that enhance product experience, delivery, and/or ease-of-use. These new formulations include everything from retinol-based powders to solid... |
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| | | Metaverse Realism | Some brands are using hyperrealism to design their metaverses | Trend - Brands are using real-world images or hyperrealism graphics in the metaverse in order to create more functional uses for this emerging virtual space. This use of hyperrealism helps add... |
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