Friday, 26 October 2018

Weekly Trend Report + Top Insights!

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Trend Hunter
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Greetings !

This week we've rounded up some of our favorite spooky insights, with a particularly interesting one being Highbrow Horror. Here we see brands avoiding the sometimes-kitschy pitfalls of seasonal branding by showcasing cinema-worthy Halloween campaigns.

A recent example is Spotify's scary commercial advertising its service with a "killer song" theme.

Enjoy!

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Oct 16 Washington
Oct 17 Scottsdale
Oct 23 Calgary
Oct 30 San Diego
Nov 05 Scottsdale
Nov 07 Monterrey
Nov 29 Long Beach
Feb 25 '19 Florida
Consumer Insights
Highbrow Horror
Brands turn to high-budget horror themes for their commercials Implications - Brands are using the Halloween season to adopt high-budget scare campaigns which feature commercials worthy of cinematic trailers, avoiding the oft-kitschy pitfalls of seasonal... [More]
Feasible Fright
Modern-day fables attack real concerns through horror Implications - Fairy tales and fables were originally intended to help sort through life's everyday problems; as everyday life transforms, so to do the stories being told. What remains the... [More]
Grotesque Confection
Seeking to unnerve rather than scare, consumers create grotesque confections Implications - As the normality of violence and gore increases, aspects traditionally associated with scary and frightening imagery are becoming mundane. Adding a humorous twist to dark holidays... [More]

Hot This Week

1. Laser Tag Blaster Games

Tag Team's Laser TAGRider Allows You to Repurpose Toy Blasters

2. Business-Focused Smartphones

The KY-O1L Card Phone Can Easily Fit in a Business Card Holder

3. Distraction-Free Wooden Screens

The Mui Wooden Display Serves as an Interactive Home Controller

4. Color-Rich Fashion Photography

Elena Iv-Skaya's Colorful Fashion Photographs Adorn Lucy's Magazine

5. One-Touch Cannabis Grinders

The Banana Bros Otto Perfectly Grinds and Rolls Joint

6. Healthy Vitamin Inhalation Devices

Sparq is an Eco-Friendly Product That Boosts Vitamin Intake

7. Chic Whimsical Fashion Identities

Antonio García Cárceles Creates a Youthful Aesthetic for KLING

8. Creatively Textured Package Designs

Charlotte Fosdike's Cacao Texture Has an Aura of Authenticity

9. Water-Generating Machines

The WEDEW System Mimics Cloud Formation to Make Water

Featured Clusters

100 Delicious Dairy Alternatives

From AI-Made Greek Yogurts to Coconut-Infused Protein Snacks


100 Innovative Food Delivery Services

From Zero-Emission Grocery Deliveries to Virtual Food Trucks


Learn How 500 of the World's
Top Innovators Rely on TrendHunter



Courses

35 Inspiring Speeches for Youth

From Youth Involvement in Business to Reforming Youth Motives


15 Speeches on Company Culture

From How Corporations Lost Humanity to Core Values in Business





Marketing

70 Branded Cookie Desserts

From Cookie-Stuffed Waffle Cones to Candy Bar-Infused QSR Pies


37 Architectural Shipping Container Uses

From Upcycled Sports Centers to Deliverable Pre-Fab Homes


Pop Culture

40 Cartoon-Inspired Collections

From Celebratory Cartoon Apparel to Cult Anime Sneaker Collections


95 Food Hybrid Creations

From Ice Cream-Stuffed Bagels to Cheesy Macaroni Snack Donuts


Tech

10 Innovative Facial Recognition Systems

From Cashier-Free Stores to Advanced Police Sunglasses


98 Outdoor BBQ Products

From Smart Outdoor Lighting Systems to Thermal Salt Crystal Plates


Art & Design

Top 75 Furniture Innovation for May

From WiFi Connected Accessories to Contemporary Rocking Chairs


42 Customizable Marketing Experiences

From Personalized Meal Boxes to Virtual Beauty Concierges


Eco

42 Community-Enhancing Pavilion Designs

From Curvaceous Wooden Domes to Peaceful Pine Lookouts


100 Sustainable 3D-Printing Techniques

From 3D-Printed Human Corneas to Reactive Printed Robots


Luxury

70s-Influenced British Punk Fashion

TAKARA WONG's Fall/Winter 2018 Range is Rebelliously Chic


Celebratory Luxury Sneakers

Ceeze & Relevant Customs' Nike Air Jordan 1 Celebrate Abloh


Fashion

20 Cannabis-Based Beauty Products

From Anti-Aging Cannabis Skincare to Glittering CBD Sunscreens


58 Innovative Burger Chain Campaigns

From Fast Food Fitness Clubs to Mystery Burger Packaging



Charitable Fast Fashion Campaigns


8 Dance-Inflected Social Enterprises


Community Innovation Labs




10 Speeches on Job Security


15 Happy Employee Keynote Speeches


10 Talks on Positive Team Building




Trend Hunter
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