Monday, 24 December 2018

Happy Holidays from Trend Hunter!

This week we're celebrating the holidays with you by highlighting some of the best holiday insights we've researched.
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Hey there!

This week we're celebrating the holidays with you by highlighting some of the best holiday insights we've researched. Most interesting is Virtual Celebration, in which brands are harnessing virtual and augmented reality platforms to enhance holiday celebrations and excitement.

My favorite example is the immersive experience set up by Marks and Spencer, which consisted of a charitable VR pop-up through which visitors could view three different Christmas experiences. The pop-up perfectly represented the theme of the season – celebration, empathy and giving back.

To learn more about how you can engage consumers via tech and social responsibility, don't miss out on our upcoming Future Festivals in New York and Orlando.

Wishing you a happy holiday!

Enjoy!

Jeremy Gutsche
CEO, Author & Keynote Speaker - JeremyGutsche.com
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Consumer Insights
Ethical Holiday
Brands tap into eco-friendly products to appeal to ethical holiday shoppers Implications - To combat consumer grievances with material aspects of the holiday season, brands are being blunt about their ethical products, giftable items, and other services. Brands make it a... [More]
Inclusive Holiday
Holiday marketing enhances focus on relationships outside the nuclear family Implications - Holiday marketing in North America is straying from its more traditional representations of the nuclear family, to be more inclusive of a wide range of familial relationships. By... [More]
Virtual Celebration
Brands harness virtual tech to let consumers enjoy holiday celebrations online Implications - The integration of virtual and augmented reality into various holiday seasons can now be seen across a variety of platforms. These products and services enhance consumer engagement by... [More]

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