Monday, 27 April 2015

Trend Report + Better & Faster Pattern 5/6: REDUCTION!

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Greetings !

Today's newsletter features a video that explains the Reduction pattern in my new book, which made it onto the NY Times Best Sellers List again for the month of April. If you haven't picked up your copy, buy it HERE now to get $250 worth of FREE extras from Trend Hunter (each book has a special code that unlocks all a variety of free trend research).

In the video, I share the story of the company I Do Now I Don't, a brand that found opportunity in failed happily-ever-afters by reselling engagement rings. I Do Now I Don't is a key example of the pattern Reduction in my book and the concept of uncovering opportunity in an untapped niche market, such as recent divorcees.

REDUCTION innovation includes: simplifying a business concept or focusing it more on a specific idea. Includes: specialization, removing layers and steps, fractioning, crowd- sourcing, subscriptions, localization, and efficiency.

IDEAS AND QUESTIONS TO ASK YOURSELF:
1. What parts of your business do consumers actually CARE about?
2. How many ways could you imagine a SIMPLER start-up?

Enjoy!

Jeremy Gutsche Twitter Trends Facebook Facebook
Chief Trend Hunter & Keynote Speaker - JeremyGutsche.com


PRO Trends
Hybrid Dining
Boutique restaurants offer dual services for experiential entertainment
Implications - No longer content with simple dining experiences, many consumers are searching for hybrid spaces that offer more stimulus. Rather than being a solution for the time-crunched consumer,... [More]
Artisan Meat
Offering carnivores elevated service, meat retailers enhance the buying process
Implications - Moving away from typically rustic deli establishments, meat services are turning to sophisticated aesthetics and customized services to add intrigue. Recognizing the growing desire... [More]
Motion Branding
Consumers are responding to fashion marketing that highlights products in motion
Implications - In an effort to keep from becoming static, many fashion retailers are placing a greater emphasis on movement when it comes to fashion branding. In a day and age where the sedentary... [More]

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