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| Consumer Insights |
| | Personal Fragrance | | Haircare products with unique fragrances are gaining popularity across Asia | | Trend - Personal care companies are creating haircare products with a larger focus on unique, strong fragrances. The companies aim to increase fragrance customization and variety without... |
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| | | | Consumable Packaging | | Food and beverage packaging materials are revamped for waste-free consumption | | Trend - Brands are demonstrating an attentiveness to plastic waste by creating edible food and beverage packaging as a sustainable alternative. These packaging options have a number of advantages,... |
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| | | | Dirty Sodas | | Social media fuels the rise of cream-syrup spiked sodas and brands jump aboard | | Trend - Dirty sodas, a mix of soda, cream, and flavored syrups, have surged in popularity thanks to TikTok. Originating in Utah, where many abstain from alcohol and coffee, these drinks have evolved... |
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