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Greetings, | Join Us @ Future Festival World Summit At next week's Future Festival, our team will debut 3 full days of new AI content, reflecting the impact of AI across every area of consumer insights, strategy and innovation. My keynote will frame up the impact of AI on your full potential. Here's a preview, with a video coming in a couple months, and my next book. AI + Your Full Potential I've spent my career helping smart people like you answer one question: What great potential is so close within your grasp? And behind the scenes, my team has worked with 1,100 brands on 12,000 custom trend projects to help people figure out their next opportunities. To do that, we've used AI for 8.5 years. That's resulted in ups, downs, mistakes, blunders, misspends, and all the failure that led us to eventually be #1 in our own industry. This year, AI has hit an inflection point, that liberates the AI tech I've been using for a decade, into tools and capabilities that YOU could now apply to your own job, life and potential. Here's the game plan I will talk about: 1. WHY NOW? What makes NOW different? What I call "The Inflection Point". This will create motivation to move faster. In short, we will go through the history of AI, which actually began almost 70 years ago, leading to a MAJOR change in 2018 when we realized EVERYTHING boiled down to language. That aligned the efforts of us in the AI world, leading to the INFLECTION POINT, which began this year, and will represent our time up to whenever AGI happens. You have perhaps 5-7 years left before the world is entirely transformed. 2. WHAT'S NEXT? In my keynotes this is the custom part, but at Future Festival, we will get into the 6 areas the world is changing. 3. HOW TO WIN? Here we will reveal our 7 step process to making AI innovation happen, with a very specific game plan that works on your full team, ranging from those who are "Level 0" brand new and still questioning their buy-in, to the "Level 4s" who make up your developer team. Prepare for something epic. This is our best, highest-rated, most-requested, most-practiced, most-in-the-moment, most-applicable content of all time. Still don't have your ticket? Get it now, join us (and the world's top innovators), this Tuesday. DETAILS & TICKETS HERE | Enjoy! | Jeremy Gutsche CEO, Author & Keynote Speaker - JeremyGutsche.com SCHEDULE A CALL (HERE) - We would love to see if we can accelerate your team innovation workshops, tactics, tools and custom research. Let's chat! | | |
Consumer Insights |
| EQ Play | Tech-driven toys designed to boost emotional intelligence destigmatize devices | Trend - As discussions around the impact AI will have on young people increase, those in the toy space are finding ways to use this and other technologies in more positive ways. Allowing kids to use... |
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| | | Wellness Collab | Artists work with platforms that turn their music into relaxing soundscapes | Trend - The popularity of ASMR, and auditory wellness platforms has inspired popular musical artists to do the same. Artists who collaborate with these platforms are using AI and professional... |
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| | | Intimate Campaign | Brands recruit influencers and creators to share authentic stories | Trend - As brands pivot to more authentic representations of their customers, they’re recruiting influencers and creators for campaigns that feel more intimate. Showcasing creators’... |
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| | | AI Novice | Artificial intelligence becomes more prevalent alongside services teaching the basics | Trend - As AI becomes more prevalent due to well-known apps such as ChatGPT, consumers feel a growing push to both understand and utilize the technology more confidently. New technologies can be... |
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| | | AI Hobbyist | For tech enthusiasts, generative AI has become a tool to enhance hobbies | Trend - Chatgpt and similar models are being adapted into everyday life—and even hobbies and recreation are fair game. Tech enthusiasts are particularly likely to use generative AI for... |
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